I've been using WordPress for 10 years now and there's one question that never stopped popping up while talking with friends or professionals from outer markets. If you think about it for a couple of seconds I'm sure you'd be able to picture THAT question.

Just to clear the air here: I'm talking about the often-asked, never-thought-through-enough, so-wide-to-answer-extensively question many people who need a professional website ask about WordPress:

How much is a WordPress website going to cost me? More than often it comes with its buddy-question: How much does an e-commerce will cost me?

Setting things straight

Today we're publishing something that anybody looking for numbers, prices, and costs related to building up a WordPress website and/or an online shop based on WooCommerce is going to love.

I introduce you to our latest infographic: WordPress Pricing Debunked, a pretty neat useful resource with real business examples and also info/experiences from other professionals.

Want to share it with your followers immediately? Go for it: tweet this infographic!

WordPress websites: how much do they cost?

If you'd like to embed the above infographic just copy-paste the following code:

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  • Valerie Cudnik

    This will throw Americans for a loop. Probably Canadians, too. We use a comma, not a dot to separate thousands. Our use of the decimal point is to indicate a percentage of a dollar.

    • Yep, sorry about that. It’s our European way of thinking about numbers and it slipped through.. :) We’re taking care of it. Thanks.

      • Valerie Cudnik

        Thus is the challenge of writing for different markets! I gathered, with the 3 zeros that we were talking thousands, but with dollar signs it didn’t make sense.

      • I’m in Australia, and we use commas, but I’m disappointed you changed that to commas – unless you are delivering a different one for different regions – because I don’t see that concern going the other way. Wouldn’t hurt Americans to learn that there are different ways… Why does everything have to be Americanised? erm… Americanized. There’s no colour in the world anymore, it’s all going to a grey American centre. ;)

        • Nuwanda

          Oh, c’mon, Chris. You need to cater to the biggest market or the dominant standard. The article was written in English. Are you also suggesting it should have been written in a Scandinavian language? I mean, it wouldn’t hurt Americans to learn another language, right?

          The comma as a thousands separator (and English itself) came from the British and therefore to the New World (along with Australia and New Zealand). Blame the British if you’re worried about cultural arrogance.

          But there’s no need for blame at all. Matteo has done the right thing by editing his article to cater to the widest possible audience just as he did by writing it in English.

          • not even going to bother, Nuwanda

          • Nuwanda

            I understand perfectly, Chris. You’d have to argue that Matteo shouldn’t have written his article in English for exactly the same reasons you’re disappointed he changed the periods to commas. At least you recognise a massive contradiction when you see one.

    • Devin Chaves

      It’s just you. Only you.

      • Matt Hammond

        Hey Devin.
        Have a nice day!

  • Matt Hammond

    When you say $1.000 – do you really mean one-thousand dollars?
    If so, you should write it as $1,000 (with a comma instead of a decimal point).
    At least that’s how it’s done in the US: I found this point confusing, but maybe I’m not clear on the market you are writing this for.

    • Hey Matt,
      I’m sorry to hear you found it confusing.
      We’re taking care of it. Thanks for your comment :)

    • Kasper Lægård

      First of all – Thanks for a great article Matteo. As part of an advertising agency we often get the question: “But why does it cost so much when wordpres is free”. Matt – I hope, that you do not think that you are able to get a Website of any kind for 1$ :-) In Scandinavia we uses . as a thousand separator :-)

      • Matt Hammond

        Yes, figured it out on my own before I wrote the comment.
        Amazingly, I have spoken to many prospects that have been given offers of $50 to have a website ‘built’ for them.
        And as you can see, they’ve changed it in response to my comment.

  • Although I think web teams would love to get $9600 for an off the shelf theme modified, copywritten site, and developed in under 2 weeks, I don’t see that happening. Most businesses are balking at $5k to do their sites. (context: I live in NYC).

  • FYI: Here is an interactive calculator that will actually compute the cost of a WordPress project for you: http://www.awarelabs.com/calculator/

  • Excellent overview of WordPress costs. Despite the fact that I’m only one person, and I work on my client projects end to end, and I charge $85 / hour, I rarely charge $9,600 for a website. I Think this is largely due to the type of clients I end up taking. They usually have budgets around 3,000 – 5,000. Perhaps I need to rethink what I offer or better understand how I can sell a more expensive service.

    • Maureen

      In the first infographic there are 7 people working on one site that will be billed at $26,400, or $3,800 per person.

      In there second infographic there are 3 people working on one site that will be billed at $9,600, or $3,200 per person.

      If you are billing $3000 to $5000 working alone on a site, you are right where you should be, according to the infographic.

      Small companies cannot pay $10k, $20K or $30k for a website. I believe that every organization that wants a site should be able to have it built for them within their available budget. Websites should not be available for ONLY companies with deep pockets.

      • Agreed. That’s why there are so many platforms coming out that will get you a website that is good for a good percentage of businesses. It’s only going to get better. Web design is going through the same shakeout as photography did in the 90’s. The tools are just better.

      • That’s an excellent point. Proportionally it makes sense.

    • 7 people spending between 1 and 3 weeks of time creating 6 pages. I guess I’ll assume they are doing something pretty special *aside* from creating pages. If every graphic, UI element, word, etc. on the site are carefully studied and researched and such by experts in each field, it could take that long. But, you’re right, a lot of clients aren’t going to want/need that, or be willing to pay that much.

      That said, when I hand-coded my first website back in the mid-90s, there was a firm in town, armed with Silicon Graphics workstations that was charging $30k for a 1 page website.

      The crucial thing though, is what the site does (and how effective it is) and what the client does with it once it is created. IMO, *that* is where the focus should be placed.

  • Chris

    When building a WordPress website with WooCommerce, a minimum I start at is $10K. If people in NYC are balking at $5K for an online store, then they obviously don’t understand the e-commerce world. Sure go pick out a theme and buy a few plugins…good luck selling your products wondering why your abandoned shopping cart rate is 90% and your conversion rate is under 1% with your cheap cookie cutter website. You get what you pay for. The fact is, there are many so called “web developers” that will undercut your price…unfortunately they have no clue what they’re doing.

    • Not sure if you were responding to me or not but I was referring to non-commerce sites. But to your point, this is why so many businesses are rushing to these hosted DIY platforms like shopify. They simply cannot afford or refuse to pay $10k coming out of the gates when they could pay $35/month to have all of the headaches taken care of for them. As you know, the work doesn’t stop at launch. There’s security, monitoring, maintenance and mods. This could easily turn into $20k or more.

      • Hi Patrick, not directly. Yes and these DIY platforms are taking advantage of these small businesses. Shopify charges added fees and has many limitations that many owners don’t realize. I’m sure it works for many but a novice isn’t going to know how to use Liquid for customization (not a fan of Ruby) and paying $35/m, $179/m or whatever $ amount in perpetuity with “in the box” functionality is praying on the uneducated. Most end up spending more money and eventually go out of business.

        • Very true but the withstanding notion that you need to refresh a site every 2-3 years in order to keep up appearances and attraction to users/search engines you can really look at the lifecycle of a site as such. Take that $10K over 3 years and $3300/year, although isn’t that bad for your online storefront, is much more expensive than a decent solution that a shopify or the like will get you. Also considering how fast business models change and firms go out of business, I see the business logic.

          Personally, I think we are on the precipice of platforms that are actually really good and affordable coming out that can fill this need for small businesses. Look for companies like PayPal, Square and other processors to introduce these to capture the transaction processing fees which are going to happen one way or another. Square Stores are fairly new and basic but I know for a fact they have some big things in the works.

    • Hazrul Azhar Jamari

      That’s exactly why I built Rezkii.com. It’s WooCommerce-as-a-service. It’s shopify with the power of wordpress.

      • I really like your concept @hazrulazharjamari:disqus. This is something that nobody wants to do. To be honest, I’m surprised that Woo hasn’t come out with this themselves yet.

        If you want some constructive feedback I think you have to pick one road and get on it. A monthly fee AND a percentage of the transaction may put people off. If anyone is making any kind of sales worth talking about then the percentages you have set up here will more than justify them as a customer. If they aren’t, then they won’t be customers for long and it costs you nothing. Removing barriers to entry will get you faster adoption IMO

        • Hazrul Azhar Jamari

          Great feedback. We added transaction fees to simulate with shopify and bigcommerce was doing. After some discussions internally, we will drop the additional transaction fee by next week.

          • Oh wow, so you’re just going to have a DIY site builder that’s easy to incorporate commerce for a flat monthly rate? I think you will have A LOT of takers there. Hell, I may be one of them. :-)

          • are you guys able to handle SaaS subscription commerce sites?

          • Hazrul Azhar Jamari

            At the moment our focus is purely on e-retail

          • Is there a mailing list you can put me on so that I can keep up with developments of your product? If at some point you guys are a good fit for us I’d love to explore it.

          • Hazrul Azhar Jamari

            sure. but at the moment, our product is for the singapore market. go to icommerce.asia and enter your email in the newsletter subscription box below.

          • ah, OK, I must not have seen that. If you guys hit the US and can support SaaS subscriptions I’ll be interested for sure.

          • Hello Patrick, I’ve been working on a product that can support SaaS subscriptions, and we’re not only based out of USA, but NYC. We’re not to far from you either, jus a few stops away in Forest Hills. We’re still in the early stages, but that may be at your advantage because we can build features that cater to your business. Check us out http://www.Brandedhumans.com and if you have any questions you’ll find my email at on the footer of the website. Cheers!

  • kay

    Back In INDIA if you want good coder for WordPress they will charge $10/hr ( dev with 2-4yr exp charge $5-7/hr).
    So based on that if a developer work 1month it will be $1600, and design 8-10 page will be $1000 with unlimited changes.

    so you can get website under 3k with woo commerce and customized it

    • Outsourcing to India with the fate of your e-commerce business on the line? Don’t you love talking to a customer service rep from India on the phone? Kind of like nails on a chalkboard, no?

      • kay

        I partially agree with you on this, I have quality compromised whenever outsourced in Asia, including India. However when people throw peanuts they get monkeys seen people asking for ecommerce website for $500 or less for which they charged $5000 from end client and on top of that quality , and which is not possible as any experienced developer is going to charge for time he spent on the project.

        Compared to USA and Europe ASIA is pocket friendly , with good team people do run successful business even when outsourced completely.

    • AshvinDX

      That’s true. But in this infographic, they have specified the team involved. Developer is just 1 component. Even at $1600/month for 3-7 persons, it means $4,800 to $11,200. Bigger companies will do $30/h.

  • Brooke

    2 weeks sounds like an awfully short amount of time for designing a website. It doesn’t look like time for revisions has been built in here at any stage. Are you assuming that the client will be totally happy with the type, colors, icons, layout and images you pick in the first round?

    During development time you need to include a designer’s time as well to review with a developer to ensure quality control.

    • I expect this to be the man-hours counted, not the time it took to get the work done. If you have a slow responding customer, you could work on the site for one day a week. Building this site with two weeks of man-hours would then take about 10 weeks to finish…

  • jemszjemsz

    Lol Codeable attempting to justify there expensive service.

  • I was pretty excited to read this and after reading through the comments, its got me thinking deeper..

    There are many such articles and infographics created around this topic to justify the cost involved behind a web project. It does work, sometimes. Due to factors such as region, country, economic status, supply, demand, awareness and individuals, to name a few.

    The infographic would’ve communicated better if say, it was average rates from Codeable, or average rates from the US. But not the entire world. Maybe on Earth-2. :P

  • Prices change dramatically from country to country, from market segment to market segment. I was working for a company which charged half a million euros for a normal online shop. But such clients swimming in money are not very common and they are far from hiring a freelancer.

    No business owner will pay 10k euro for a custom website when:
    – 1&1 is offering a shitty Website for 25 euros/month,
    – they can hire a “developer” in freelancer.com for 100 Euros, or
    – a very talented informatics students that does not need to pay taxes, insurances or rental fees and therefore can deliver the same product for a tenth of the price. Maximum 500 euros.

    Let´s get real. Almost no business owner thinks in SEO, in custom design, in conversion rate, etc. They just need a presence in Internet and that is what they ask for.

    Unfortunately, the times of such prices in freelance World are gone; at least in Germany.

  • Intersting discussion, guys…

    Me and my team is involved in developing 1 WooCommerce theme called Nitro which is 1,000% dedicated to eCommerce niche. The open question to fellow here how much do you like to pay for that theme?

    Here is the landing page about Nitro http://nitro.woorockets.com/landing

  • David McCarthy

    I won’t comment on the design and build because we don’t do it that way – but the copywriting? What absolute rubbish – 2 weeks to write 6 pages?
    If a copywriter can’t produce a six-page site, including research and a recorded brief with the client in under 2 days, they should be fired.
    We train copywriters in the UK, and none of them would get any work if they quoted two weeks for six pages.
    Admittedly the infographic doesn’t say how many blog pages (so what use is it as a yardstick?), but two weeks work is 40 or more posts. And we’ve yet to meet a client who can come up with that many topics at the beginning of a contract.

    I consider the whole of the infographic to be suspect.

    • randyabrown

      Hi David. How many words each would 40 posts be? The reason I ask is I write 2000-word articles about web-development and design. With research, screenshots, and formatting they take 2 days to complete a single article. That’s probably different from the kind of articles you’re referring to.

      • David McCarthy

        Hi Randy
        I guess I was also guilty of being non-specific with the size of the blog articles. Our articles are typically 500 – 1000 words (depends on the subject – some are difficult to spin out to more words than others). Individual articles as one offs do take longer (and we tend to avoid these). Where we’re commissioned to write a number of articles for a single client, we find research time isn’t directly proportional to the number of articles … as an overhead, the proportion of time for research gets smaller the longer we’re working with a client (or the more articles we write).

        • randyabrown

          Thanks David. That makes sense.

        • I would say closer to 1000 words per page and up. The majority of page 1 results are 2000+ words. I mean, if you care about that kinda thing.

    • I agree about the copywriting, yes you need to research suitable keywords for SEO, look at competitor sites etc. as well as writing the actual copy but there’s no way this would take 2 weeks for such a small site.

  • Jeffrey B.

    @Patrick Healy — I posted this last week in a WordPress chat.

    Here’s what I see may happen. iThemes, WPMUDEV, Elegant, and others will prob go with providing backups and security. Driving price down. They have to get into a recurring revenue model. Websites will become cheap to get, and focus is on the monthly.

    “Cloud storage” & SEO stuff like Blogging is growing. Most people can’t write copy, I don’t know why, and that’s why many can’t make a site that’s worth their time. Google may eventually become all Paid ads, then what happens to SEO, you’re still the expert, now with how to advertise with Google. I was anxious about the “death of the front end developer” for a couple of hours yesterday, but I can tell you my friend Thomas has a great eye for design. I will never have it. I “program and fly the B-2.” I’m the developer. I scare you, I charge you, I want you to succeed.

    So now Google needs more relevant content. I find it ironic that what will be in demand, humans will have to do, as far as writing, and understanding customer, etc. Sure, you can get an “el cheapo” website, but if you want one of mine, you will agree to 1 of my 3 packages, and 12 months of hosting at a minimum. Better to get the customer for the long term.

    Look how big companies are in the WordPress maintenance biz. Not making websites. I’ll be saying “SEO, It’s what your competitor are doing.” “Ask about my free audit, blah, blah.” You need to build a good site fast. If you can build faster, and hook up a cart, what can you yourself sell?

    • Agreed, SEO being so content intensive is a great place to be since there is no way to automate that. Many have tried and all have failed miserably. You have to create the content and you have to make it friendly to the user and the search engine. It’s as much art as science.

  • Excellent point, however, this probably applies to North America.

    In Malaysia, it can go as low as RM 350 (about USD 100). That doesn’t make sense right? Well what they did was using free themes, install WP + theme and slap on the pages directly from company profile.

    I’ve got customers who come to me asking for that kind of price. And we only make custom WP themes. But for this rate, about USD 20k, is typically the budget for large corporations here. So if you plan on outsourcing your job, for USD 5-7k, we at laman7.com, would be happy to take up. :)

  • This is actually pretty on par for the prices I charge for development, and my partners charge for design (although the design turnaround is a bit short in this infographic). We’re booked out and I know a handful of other prominent developers that charge this or more, who are also booked out.

    Despite the naysayers in the comments, I think this is about right for WordPress costs in the US for quality, professional sites.

    • Adam Rasheed

      Exactly. I’m really happy that you guys are charging your worth. It’s not about commoditizing the service, its about charging for the value you provide.

  • Ben Pines

    With these prices maybe it’s better to go door to door…

  • Patty Ayers

    In the last scenario, in which you’re able to build an e-commerce site yourself, why no cost listed for all the work? *My* time isn’t free… :-)

  • Great article thanks. We will be using it to review our costs for developing theme-based WordPress websites as we always have more than enough work and are quite a lot cheaper than you have suggested. The infographic is also useful in breaking down the various tasks required to design a professional WordPress website. We will use this to improve our written quotations, listing the specific tasks more explicitly to show what the client will be getting for their money. This will help to justify the cost as clients generally have no idea what is involved in the process so it’s our job to help them to understand. Thanks!

  • evaskor7

    This is DreamLand!! In the real world the average per hour WP developer is less than US $20…

    • John Susko

      Real world or third world?

  • Love the simplest infographic. WordPress is a growing field and you will find handful expert WordPress developers. ( Note : talking about high skills excellent developers ) therefore WordPress based website cost around 4000$ but no this is not the only option you can hire remote staff from companies like http://www.mojjari.com/ and can your project get done in more affordable cost.

  • I love you!

  • Rohini D

    Nice and very useful…also i visited called webkites http://www.webkites.in hope this also will helpful…

  • Arjun Kushwah

    Woh :0 :0, i am hardly getting clients with budget $200- $500, and i am charging only $10/hour while i have over 7 year experience, and all clients are from USA,
    Where i will get client like you have guys ;)

  • Karim

    A website’s cost will depend on what it contains and if it’s a template or an original design. This site has a useful feature-based website cost calculator: http://www.minimalsite.me/pricing/