It's the numbers that tell it: outsourcing is regarded as one of the most effective operational practices in the business world today. This bar chart shows what companies are outsourcing worldwide:

IT work outsourced in 2017

The WordPress market is no different. Although with some caveats: outsourcing WordPress development - or any other type of work - has a substantial catch to it because, with the ever-increasing number of options, it's hard for a business owner to pick the right partner. I always like to say:

Outsourcing sits on a 3-legged stool of trust, quality, and deliverability.

To take advantage of it, you'd need to feel confident and reassured you'll be working with world-class professionals, not simply someone who says they're professionals. Someone who can be trusted and provides you with personal support if things go south. Someone who will deliver all you've agreed on, at the right time.

But there's more to that.

Top 5 business benefits from outsourcing WordPress development work

Merging outsourced developers with your current in-house team opens up your business to several big wins such as:

  1. Quickly address client work requests
  2. Work with highly-skilled specialists you don’t have in-house
  3. Cut down costs
  4. Scale your client work intake
  5. Improve specific areas of your own business faster

Now that we have the theory in the know, I'd like to support it with 3 real-life examples of different businesses that successfully outsourced different projects (or part of them) so that you get to see how it all works.

Are you ready? Let's dive in!

Example #1: Custom search feature for a leading Italian tile retailer

Outsourced development examples

The first example is of a large Italian tile retailer, Versace Ceramics, that wanted to have a custom product search feature built into their website.

The agency working with them in all marketing and development matters was lacking the technical knowledge to handle the task because they didn’t understand how to integrate their very complex range of products in the appropriate manner following the client's request. WordPress developer and Codeable expert Marius Vetrici explains:

At first, we had to work with them side by side. We were like thinking partners where we helped them structure all of their products in the right way. Then, based on the new structure, we built a custom plugin for them which added the type of search they needed. This custom functionality allowed Versace Ceramics to provide their users with similar suggested products, different types of categories and featured products based on a given category.

Major benefits in example #1

The client got access to experienced developers who supported them from the start by digging deeper into the problem. They took care of the business analysis, as well as the development process, and delivered a custom WordPress solution able to address their business needs.

Example #2: Real-time quote calculator based on Gravity Form for an American t-shirt business

The second example is about Orange Halo, an American business that specializes in selling printed t-shirts.

Before deciding to have an automated solution for users' inquiries, they used to receive price requests via email and then run the numbers based on an extensive Excel spreadsheet. They had a freelancer working alongside them for quite some time but then they decided to build a quote calculator that ensured clients could be provided with estimates instantly. Recalls Marius:

We started from their Excel file. We had to clean it up and straightened the math as well. Once we had all the formulas in place correctly, we went up and turned them all into a real-time quote calculator which would ask the relevant questions, provide options, and give answers on the spot.

Major benefits in example #2

By having a 0-latency quote calculator on their store, the number of conversions and UX improved greatly. Additionally, the client no longer needs to invest time or in-house resources among email requests, Excel files, and client requests.

Example #3: Question-powered checkout process for an American subscription-based business

Gleam for Life

The third example is about Gleam for Life. They deal in dental supplies for families. Ok, nothing fancy here, I know. The twist is in how they sell their service: they offer subscriptions so that customers can choose when and how many supplies they want and place recurring orders that are then delivered to them at specified intervals.

By offering different types of products, delivery preferences, and subscription tiers, the company was looking for an easier and more efficient way to hand-hold their customers during their buying process. And that's where a guided checkout process proved to be the right solution: it improved the overall buying experience without leaving out all the needed information to sell subscriptions. As Marius highlights:

We've been contacted by the digital agency working with them. The final result is a wizard-like type of checkout where there are multiple steps involved to gather different information from customers in a nice and smooth manner. This custom solution had to relate different types of products, different types of subscription options, different types of deliverability preferences and payment as well.

Major benefits in example #3

Even though the company was relying on an agency to get help, they were still walking in the dark in relation to an advanced and complex scenario. By involving Marius and his team, the company had the chance to take advantage of specialists' experience and bundle it with in-house resources.

Wrapping up

The world of WordPress development is vast and complicated. And it might even look frightening to some business owners for, deep down, when we delegate something we care about to someone else, we all feel like we're losing control of it. Specifically, working with outsourced developers, who can easily be located in remote places from your headquarters, amplifies this idea and make you see a blank wall.

How do you usually overcome being stuck, then? You'll find solid reasons not to be. And when it comes to outsourcing development, your research ends when you'll find developers who you can trust.


This blog post features Marius Vetrici, a software engineer with a Ph.D. in business informatics. As a software entrepreneur, Marius has served more than 800 small and large companies to achieve their online business goals. He is the founder of WPRiders – WordPress technical agency with a focus on your business goals.Quality: The Codeable Differene