Whether you're a web developer or a site owner, I'm sure you've been asked (or asked it yourself): How do I get on the first page of Google?

You can’t.

Now before you get all angry with me for the click-baity title let me explain; You can’t, because you’re asking the wrong question. The real question is how can you get on the first page of Google for specific keywords. Makes more sense, doesn’t it?

Why are keywords relevant? Simple, because you don’t want to rank high in search results when someone is searching for terms completely unrelated to the business you’re in. For example, you have an online store selling shoes and someone is looking to buy a refrigerator - not a person you’d want to attract right?

Codeable keywords ranking
Codeable ranks top on Google for "WordPress experts" but not for "WordPress support"

So how do I get on the first page of Google for specific keywords?

I’ve got good news for you! You don’t need a big marketing budget, you don’t need to hire expensive agencies (which are often selling bullshit), you don’t even need a lot of knowledge about online marketing. The only thing you need to do is…

Write.

Yes, you need to write, and you need to write a lot. And not just anything, you need to write about your business, or more importantly, about the topics your prospective customers are most interested in.

One of the excuses I get most often is that people don’t have a lot of material to write about, and I always prove them wrong. You know that one prospective customer who is always asking a ton of questions, wanting to know everything about your product or service? Time to make her a source of inspiration, not frustration.

Now for the most important part: Make sure that what you write delivers value to your prospective (or existing) customers, not Google. Google can tell when you’re writing just for the sake of writing. Instead, start a discussion on an important topic, answer and clarify a complex question, point readers in the right direction. Value is the key!. And you can’t outsmart Google, so don’t even try.

Benefits

Let’s look at a typical brick-and-mortar business’s website; They usually have (apart from the main landing page):

  • an about us page (listing employees, their vision and mission)
  • a contact/location page (Google map + a contact form)
  • a news page (often with the last news being published years ago)
  • a gallery page(s), with some pictures of their products

All in all, they usually have 5-10 different pages which only get updated once a year - if even. Now just by publishing one article per week you can double the amount of unique URLs of your site in a month or two. That’s 10x the pages in a year. Or more, if you decide to publish more than once a week.

Because your website will be constantly updated, Google’s crawler will notice, thus return more often and your chances of ranking higher will increase. Provided you are writing about topics, relevant to your visitors. If so, then your keyword density will automatically be high enough to boost your rankings.

One word of warning though: It doesn’t happen overnight!. You’ll have to patiently stick to your writing schedule for quite some time (a couple of months at least), before you see the positive effects of your labor. And once you do, do not, under any circumstance, stop - doing so will eventually decrease your rankings due to outdated content and you’ll be back to square one.

Don’t cheat

As a website owner, you’ve likely been approached by quasi-marketing agencies that promise you’ll get on the first page of Google in no time! Don’t fall for it - there is no such thing! Not unless their practices are shady;

Those can produce short term benefits, yes, but Google is constantly improving their indexing algorithm and sooner or later, you will be penalised for malpractice. And getting off that blacklist is hard if not impossible.

Same goes for for inbound links (see the note below); Some webmasters try to spam their website address on various discussion boards and link farms in order to increase their rankings. In order for that to be effective you’d have to create a huge number of accounts all over the web and bring zero value to those communities - don’t do it, it will kick back in a negative way!

Note: There are two major components of content marketing: writing and inbound links (links that point to your website) from sites that already rank high with Google.

Positive side-effects

Apart from ranking higher on Google search result pages (SERPs) you will also have plenty of material to share on social media - and eventually your writing will become so good and valuable that people will share it on their own, promoting your business for you.

Once that starts to happen, other people in the industry will start to follow you on social media and link to your articles.

With that, you’ll slowly become an authority (one of the six principles of persuasion, which I’ll write about in one of the future articles). Being an authority has nothing to do with importance, though - it’s about being perceived as a professional. This, in turn, increases trust of your clients towards you and brings more business in.

Don’t overlook the technical aspects

Apart from the content on your website, it’s also important that your website checks-out in technically: It should load fast (use PageSpeed Insights to check how you rank, anything below 85 is worth looking at), the HTML output should be valid, images should be named properly, have captions and proper attributes, and so on.

At the end of the day, it’s more important to have awesome content, but if you make it difficult for Google (and visitors) to properly interpret it, then you’re not leveraging the full potential of your effort.

To further boost your writing effort also make sure:

  • that visitors have an easy way of sharing your content. This is most commonly done with a social sharing plugin
  • you use WordPress SEO by Yoast which makes it childishly simple to set up the meta information about your article. This makes it easier for Google to understand your content and present it efficiently in search results.

(We can help with that, by the way.)

How do I get started?

How do I get on the first page of Google? By writing. Frequently. Click To Tweet

Easy! The next time you visit one of your customers, pay close attention to what they ask you - and write it down. No detail is to small to ignore! And probably (hopefully?) you love what you do so it shouldn’t be hard to enthusiastically explain things you’re the expert in. Now all you have to do is put that explanation in writing.

It’s easy to get carried away though, and explain everything in one go. Instead, break things down and in every article present one angle of what you’re writing about. Leave the rest for later articles.

Even if the nature of your business doesn’t put you in direct contact with your customers - do it anyway. It’s an awesome learning experience, not only about how your customers perceive your business but what their pain points and concerns are. They might as well give you an idea for a new product! Ask, and listen - don’t pitch! Pitching puts you in a selling mode - it’s learning mode you want to be in!

One more great source of topics are conferences - regardless what kind of business you’re in, I’m sure there are some you can attend to connect with your peers/competitors and get plenty of inspiration. And exposure, which is always a plus.


Once you’re equipped with a ton of topics to write about - set a schedule and don’t publish everything at once! Instead, write one article a week and increase the frequency once you’re comfortable with your new position of content marketer! :)

Remember, consistency is way more important than onslaught of relevant keywords every now and then.

Want to improve your website rankings? Check out our starter guide on WordPress SEO.

Now it’s up to you

But I’m not good at writing? So what, neither am I and that doesn’t mean I’m unable to explain things here on this blog. Practice makes perfect and we all had to start from scratch at some point.

When you’re just starting out, give your articles to someone who’s good with grammar (doesn’t need to be a professional) to point out or fix the most obvious mistakes and that should be good enough. Remember what I said earlier - value matters the most and if you provide it, visitors won’t even notice (or resemble) a spelling mistake here and there.


You’re now equipped with enough knowledge to push your website on the first page of Google for relevant keywords completely on your own. Live long and prosper.

Codeable... Where Realistic Clients Meet World Class WordPress Developers

Post Your Project Today

  • slehernik

    Clear your cache and try again Tomaz. You’re far from being on first page of Google

    • Results are not always dependent on search terms but also on cache (which you correctly assessed), location, browsing history, cookies,… etc. This is why someone searching for “WordPress experts” (or any other term, for that matter) might not get the same results as other people. But that’s out of scope of this article.

      • slehernik

        Well, everyone is getting personalised results on Google search, including you. This is why you are constantly seeing Codeable on top of your results. That’s due to you visiting this particular site extensively. All I wanted to say was that you (unfortunately) are not anywhere close to the first page of Google (in the UK). But you guys are doing a great job and I believe one day you will be! Just don’t get too hyped with what others can’t see.

        • brianyhearne

          @sl@slehernik:disqus Relax will you. This piece was never about Codeable. Stop acting “The Bully”

          • Now before you get all angry with me for the click-baity title let me explain; You can’t, because you’re asking the wrong question. The real question is how can you get on the first page of Google for specific keywords. Makes more sense, doesn’t it?

  • Codeable ranks first in an incognito search. Nice work. I would say that it has nothing to do with what you’re writing, but very likely an extensive (and positive) backlink profile.

    • Agreed, I was actually trying to point out the difference between keywords, not the reason we rank high (or low) for those keywords.

  • Bakura

    I thought “to get on the first page of Google” it was more about how much money you had because at the end of the day no one knows Google’s full SEO algorithm.

    • Money definitely helps speeding things up, but since Google wants to deliver best user experience to those who search, it’ll show good and relevant content. Which you can write even with small (or no) budget.

  • Annie R

    Hey Tomaz, good article. The issue I find with clients (we have a general IT support business, not just website support/design) is the trash calls they get from marketers promising front page, and it will only cost them $300 per month! Then of course they are faced with huge disappointment after 1, 2 or 3 months of not having one conversion, or worse not even one contact, not to mention the hassle of trying to get out of a 12 month contract! Your article puts it very succinctly and I’ll be quoting you in our next update to customers :)

    By the way, I found you guys through recommendations (from Woocommerce), its equally important for customers and clients to understand that google by itself is not a golden solution to their marketing / lead generation, the old tried and true ways are often the best – word of mouth, flyers under peoples windscreen wipers, networking and maybe even a bit of radio advertising :)

  • True, I focus primarily on SEO and it tends to be misunderstood. Some businesses need to repair existing SEO (over-optimization/linking/technical errors effecting valuable pages) or some need help with what you stated..starting to build the presence in a strategic way. I think the biggest dilemma I have is that you can’t sum up in an article or an e-book. It is more about hiring someone who understands how the internet works in a social capacity and works to bring value and coordinate with all channels being used (social, offline/direct marketing, content marketing, press releases). Depending on volume of traffic it is much less about SEO than it is about what the data yields and how to improve weak areas.

    • Cody – You hit it… Personally SEO has changed drastically and continues to change every month… We work with a lot of local clients and most have no clue about local SEO so a part of it is educating the client. I hear all the time can you get me on the first page of google and to be honest we always tell them NO… but with a cohesive strategy and a technically sound website we can do our best… thanks!

  • Yes! Great read – thanks!

  • If you want a great tool for helping you write longtail (relevant keywords) content, check out Cyrano from Gyroop.com: http://www.gyroop.com/products/cyrano

    I’ve really never seen anything like it – very slick.

  • Thank you Tomaz, now when any web marketer goes onto the contact page of a website that I designed and sends my customers (and I) spam promising to get them on page 1 of Google using their backlinking system I am just going to forward my customers this blog instead of writing everything all over again. I agree that sources of frustration are total opportunities to write clearly and explain important concepts, and that you can repurpose the information for blogs and posts.

  • AB SAM

    Really wondering how Google’s PageSeed Insight turns out results. I was disappointed when I checked the speed and mobile responsiveness of my site. But later when I tried other popular blogs, mine was better.

    Please check codeable.io. It performs very poorly. Is this an issue of preaching what you don’t practise or the tool is just not reliable?

    • I checked Codeable – quite a few times (while I was doing the optimizations). Unfortunately, due to some external software we use (Optimizely, for example) we need to have blocking assets in order to improve the business performance of the website.

  • Really great article. Thanks for sharing these wonderful tips with us

  • Pingback: Primeira página no Google. Como lá chegar? | FoiFácil()

  • Thanks for your Information

    Singapore SEO Compan

  • ok I agree that sources of frustration are total opportunities to write clearly and explain important concepts

  • Desmond Leong

    Hi Tomaz, brilliant advice :) If I wish for my website to rank first for a certain search term like “abc”, do I have to write a lot of other articles regarding the topic of “abc”, or write one super long powerful all encompassing article on “abc”? I am unsure which approach to take. Also since my home page is more of an introductory page and has less wordy content on “abc” so I can’t possibly destroy my home page design for that. Really hope to get your guidance and advice on this, Tomaz!

    • You have to write an article for each keyword you want to target “abc” “xyz” and so on. Write at least 1000 words than share with social media. Don’t forget besides writing for you website you should write for others that have high DA.

  • Anoura Logan

    is this possible to do with a godaddy website as opposed to wordpress or others?

  • my websitem dont see to first page in google the last three months.
    http://avonuye.net

  • unfortunately can not be

    http://avonuye.net

  • Jenniferobot

    Thanks for this article. I’ve tried for a year now to improve my google rankings for my particular keyword search. I improved my seo a few months in and was still on page 19 for my area. I finally created my blog page and started updating regularly, and within 2 months I made it to page 6. I’m very impressed with my results and can’t wait to see what the next few months bring.

  • Writers Conclave

    Thanks a lot for giving us useful looking, I always tried using marketing agencies and found out that they are of short term help. I am planning to write a blog for my website http://www.writersconclave.com and will try to use your technique to get to first page of google.

  • Gado de Corte

    discordo de você, tem sim como se chegar nas primeiras páginas de outras formas, claro que um bom conteúdo será ótimo, mas existem muitos jeitos de que isso aconteça. http://www.goprojetosweb.com.br

  • Jen Roxx

    Awesome post!

  • arcelie

    Please help my website to first page in google http://www.filipino4life.com

  • Divya Kothakonda

    Good one..

  • domain hosting

    GREEN ICON

    LEADING CONSULTANCY FIRM IN BANGLADESH

    Green Icon
    provides professional consultancy & project management service. We
    deliver value for client’s money by providing the highest standards of
    project management, utilizing our experience to realize your benefits
    and deliver projects in time. visit: http://greeniconstudio.com/

  • Debid Janson

    How can i build up backlink? http://dogtrainntips.com have no backlink.. so what can I do…?

  • greg downes

    Please checkout http://www.telephoneguy.net and let me know what improvements I can make to increase my search results…any help is greatly appreciated

  • preetham

    Hai, this is preeth from india,
    I m a beginer
    I m about to start my own website through wordpress
    Do i need any meta tags ? Or key words to get on the first page of google searches?
    Or should i be more active daily nd write a lot and post everytime to get on first page ?
    Or i should get more views to get on first page ?
    Hopeing a helpfull and clear reply
    Thank u sir

  • Charles Lee Ellison

    I have a website that I’ve had for 10 years, (ellisonmarine.com) Untill recently it has been on the 1 st page. However I noticed that Yahoo has made some changes to their search recently and My company seems to be farther back I am wondering if anyone has any some answers.
    Charles Ellison

  • Thanks for sharing very helpful information..

  • Please checkout https://pure-nutrition-plus.co.uk/ and let me know what improvements I can make to increase my search results…any help is greatly appreciated

  • Juwan McKenzie

    I’m currently working on my site (www.versatileinformer.com) and this was just the type of advice I need. Thank you Tomaz. If you can give me some feedback on my work it would be nice too.

  • Internet Analytics

    This is a question we get asked regularly followed by the client saying that a web marketing company has guaranteed to get them on page 1 of Google. It takes time and quality content to get you to the top. Thanks for the post Tomaz

    Phil Chapman
    Intelligent Analytics
    http://www.internet-analytics.co.uk

    • df
    • Buddy Rojek

      Contact me if you need Ukrainian web developers. I have been showing them this site so they can explain it easily to customers rather than write all the time. It helps a lot. I fly between UK Ukraine And Australia discussing website grunt work with IT and Web development companies. USA occasionally.
      cvpages.buddy@gmail.com +61409503286 (Australian Eastern Standard time. Buddy Igor Rojek

    • Buddy Rojek

      I used these tactics originally for http://www.experienceukraine.com.ua and the site traffic went tenfold. Experience Ukraine Tours, see the site and see the hits. The deal with VIP tours for famous people. Small groups with total discretion, high security and most of all a great time.

  • Sam North Herts Pet Sitting

    Thanks so much for a great and helpful article. I now know the main thing I need to focus on for my website is writing, as currently I’m up against a LOT of competitors in the area I live and i’m ranking on page 3 of google :( but to be fair I only set up my website a week ago! The only thing is I notice most of my competition never seem to update their websites, however they have been going for years, some a decade or so! So I wonder if I’ll ever be able to overtake them or if the age of the website takes priority over SEO and content? Thanks again for the helpful post! http://www.northhertspetsitting.co.uk

  • Rakesh Niranajan

    Hey, Thank you so much for the wonderful tips. i liked the last section where you saying, writing consistently is the key and we all need to start some where. Here i being mine. I have taken baby steps in writing and some of them could be seen here ( http://www.ishttaa.com)

  • Diana Joy

    Thank you so much for this. Of course I have spent way too much money paying someone to do SEO with no results. I have a lot to say so I will begin writing 1st thing in the morning! Im adding my website in case you have some advice! http://www.3rdeyegifts.com

  • jks potter

    Hi ive basically just done my website 3 days ago.. any basic on improving it from you guys would be hugely appreciated. Basically i opened up a JAPANESE KNOTWEED REMOVAL business up after a friend of mine had it on his property and the mortgage lenders refused him a mortgage, and when we got talking about the costs and the importance of this invasive weed we decided to set it up all.legally of course. We also have all our credentials and we have been doing this full time for over 8 years for a private firm but decided to set up ourselves

    https://www.japaneseknotweedservice.uk

  • lampard44

    Wonderful Piece. I tried the content strategy on my website . I don’t have blog to publish articles. Can I publish as guest blog to some other blogging websites. Will it be a good backlink and will it benefit my website . Leaving my website if you can see and propose something http://www.myhomedoctor.com.au

  • Amacr Rajput

    Great article …but i want to seo my website myself i tried all you mention but i am still at page 3 of google and alexa ranks keeping same…also in my country alexa doesnot rank site for it why ….please check site is http://birdszoo.com..its about budgies and other birds breeding

  • Balwinder Sohi

    Thanks Bro… good article ..i want to seo my website myself i will trie all you mention.. Leaving my website if you can see and propose something http://www.check-time.com

  • Ricky Davis

    https://m.youtube.com/watch?v=2GeVKBvQtqs my custom ID number is 7874

  • Great article!

  • Jacky Kadiwala

    Good Article, I have notice improvement on my website https://www.mytruckpoint.com/ after i took advice from this post. However it is very difficult to write quality content as most of your competitor had already covered that topic

  • df
  • Francis Onyema

    Join the discussion…

  • Thanks for your valuable article

  • Ajinkya

    FYI you are the first result when you search “how to be the first search result on google”.

    You are doing something right here.

  • coe2 annauniv
  • Madj Attal

    Hey David, you gave a lot of info on how to be on top of search engines. Many interesting tips and tricks such as backlinks quality, keyword research the right way, social media interaction, clients reviews importance, original content, webste theme, speed and so on. Have you tried some SEO Tools like seoprofiler found here http://www.keurt.com ? Different tools are there which relate to all what you provided here in your nice article.

    Have a great day and wish you all the success!

  • Xender Man
  • I thought to get my site on the first page of Google, how knows Google’s
    full SEO
    zigamesoft.blogspot.com

  • Noor

    Thank you for your valuable guide. I also take the advantages of your guide and seen a drastic change on my Insurance website http://www.pinsurancellc.com. You can’t believe it how it increased the hits. Although I have to keep practicing and use your tactics. Btw, please visit my website for your insurance needs in the VA, MD and DC.

  • Moon Tech Solutions.

    Thanks for this article. I’ve tried for a months now to improve my google rankings for for my particular keyword search. http://moontechsolutions.com/
    The ranking has increased.

  • Mazhar Iqbal Rana

    Smart moves discussed

    Appreciated

    I wish i could make mt blog at top
    http://www.tentopreview.com

  • Sarjapura.com

    That’s a great suggestion, i am going to apply the same on http://www.sarjapura.com

  • James Barrett

    Hey Tomaz, thanks for sharing the great information to get a better ranking on Google. I fully agree that in order to improve your ranking you need to put in the effort to your website. I have an electrical contracting business in Oshawa (www.barrettelectric.ca) and have tried to use the keywords of “Oshawa Electrician” in my text in a natural manner, and have found that my ranking has improved with time. I’m also trying to increase the text on my website with regular blogs that have useful information for my prospective clients.
    Thanks again,
    James Barrett
    Barrett Electric Inc.

  • tedrin

    I’m trying to get my site ecostarpainting.com on the first page of google. We are a local painting contractor in Calgary,Alberta,Canada. I can’t seem to find it with the key words calgary painters. Any suggestion how to boost it up?

  • Sagar Kodte

    I done some SEO things for my website http://www.mensgymfitness.com. Some pages of my post are showing in google search on third or fourth page but when i search just mensgymfitness keyword my website is not showing on search. Any tips to do it?

  • owuzoh joseph

    for more update on codeable on relationship stuff visit

    https://joseph9jablog.blogspot.com

  • Nathan Sturk

    To find free information on where to find and win college scholarships visit. http://freeinfo2017.blogspot.com

  • Great article. Thanks for mentioning Sweet Tooth!

  • Vijay

    Thanks a lot!! Tomaz

    You had shared the great content. My site is https://hdbabu.com/ where some of the pages is showing on 1st page at 1st on some main keywords. But some of the post that I really wants to make it appear on google’s first position, not appearing why…
    please review my site and answer…???

  • Admin

    thanks, Finally i’ve learnt how to get in first page of google…. Informative — vtu results

  • Admin

    I just don’t have idea to rank my blog, http://coe1.annaunivedu.co.in now i Understood, the tactics to rank my blog, thank you sir,

  • jarofclay77

    Good tips on search optimization. We have added some articles to our helical piers site http://helicalpiermontana.com/ and we’ve seen a difference. Thank you.

  • Alex Napoles

    Good tips on SEO. We have Have change some text on our stie for big ideas and Global App Development on our site https://globalappdevelopment.com/ and we’ve seen a difference. Thank you.

  • Hey Thanks you so much Tomaz, can please help me and share me some tips and tricks for my site http://ecouponshop.com/ it’s coupon code site . Waiting for your reply

  • David Matthews

    I am attempting to rank a website to be able to do local SEO and this article was great.
    bestbarbershopsc.com

  • Hy tomaz good article…
    i want to get my website to no.1 on google.
    having good and quality content
    http://fullsoftversion.com/

  • vikash mishra

    Thank you Tomaz you content is very helpful and i got google first page ranking using your tricks on my website http://ulkaria.com/ suggest me something so that it will come on top 3 in googl

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Shane

    Thanks for the info. Really helped with our website contents. Still got a bit to go but thanks. http://www.globeheating.Co.uk

  • Rowen Bartolomei

    Hi,
    That is one of the best articles I have ever read about SEO. Really helped. Still working on it tho.
    https://trend-o-meter.com

  • ACCA Global Wall

    Very good article, I will also apply it on my website to rank it ASAP.

    http://www.accaglobalwall.com

  • Good article. This could help to my blog http://www.thetechdb.com