How I work

I am genuinely interested in your needs, which means I need to have a deep understanding of your situation first. To achieve this, I will gather as much information as possible. Sometimes this means hopping on a video call to speed things up.

When I’m sure that my knowledge about you and your project is sufficient, I will propose the best solutions. There are often multiple possible solutions, and I will work with you on picking the most appropriate one for you and your project.

After we put together the scope of the work, I will take over your project and take care of all the development and micromanagement with our 2-person-team for you, leaving you with more free time to focus on other things.

You’ll be working only with me or my business partner, so we can be sure, we will provide you with the smoothest experience. And you will have access to our 20+ years of combined know how in the IT.

How I communicate

I have over a decade of experience with managing in-house and remote workers, so I know exactly what it’s like to hire someone remotely. When you can’t see the hired person face-to-face, one of the most important things is being constantly informed, and up to date so you can make the right decisions and have everything under control. Just like it would be when sharing the same office space. I have a habit of reporting to my clients on a regular basis, so you won’t need to urge me for updates on the progress. I am also the person who will be doing the hands-on work on your project to maintain a close connection. This way I can share all the important information with you and have no details lost in communication.

Why Choose Me?

My life spins exclusively around WordPress for more than 10 years now. It is my daily bread, having WordPress on my mind as a first thing when waking up and the last thing when falling asleep. I probably did every single thing one could do with it:
– Developed over 40 premium themes and plugins which have been purchased by 50,000+ customers
– Built dozens of great websites for our clients
– Completed hundreds of complex customizations
– Solved thousands of support requests from our worldwide community
– Developed technically advanced, in-house, fully OOP WP Framework

I have not only strong technical skills as a Senior WP Fullstack developer, but I also have a master degree in Business and Finance. Combined with the fact that I’m a co-founder of FRESHFACE agency (est. 2009), I can also offer you an experienced view from the entrepreneurial perspective. I can help you with MVPs, KPI dashboards, upselling strategies, etc. I will do my best to present you with solutions that would bring you the most value and leverage your effort while taking into account your situation.

From my blog


Full Stack WordPress Web Development
I am backed by a strong team of developers and designers so we can see the big picture of development process and there is not a task we couldn’t solve. Below is just a few examples of what we can do for you:

  • Implementation of advanced functionality
    • 3rd party API integrations
    • Ecommerce (WooCommerce)
    • LMS (Sensei, LearnDash)
    • Membership portals
    • Listings and directory sites (e.g., real estate)
  • Creating custom functionality
    • Scraping (python, phantom.js)
    • Importing/exporting data
    • Automation (e.g., invoice to PDF export)
    • CRUD interfaces
    • Special animations/effects
    • Advanced forms and questionnaires (Gravity Forms, AJAX, CRM integration)
    • Complex plugin and theme customisation
    • Creating sophisticated staging deployment environment using Git VCS
  • Existing websites
    • Site migration
    • Debugging
  • Custom design to WordPress or HTML5
    • Equipped to work with PSDs, Sketch, XD, …
    • 1:1 conversion using our own WP theme (http://arktheme.com), highly cost-effective compared to other themes or custom theming
    • 1:1 conversion to HTML5
  • Performance/speed optimisation
    • Reducing loading times of assets with CDN servers across the globe
    • SSL/TLS offloading to dedicated SSL acceleration devices doing all of the encryption computing
    • PHP profiling and bottleneck discovery
    • Assets minification and compression
    • 95%+ on YSlow, GTMetrix, PageSpeed Insights
    • First Contentful Paint
    • Above the fold CSS/JS extraction
    • Optimizing server loading time
    • Gzip configuration

My results

Ark WordPress Theme

Ark WordPress Theme
What do you do when you need a flexible tool for building client websites and you can’t find one? You build your own. After a year of all-hands-on-deck development, the “Ark”, a WordPress theme for freelancers, has been born.

It is consistently one of the most popular (and best rated) themes and has been purchased by more than 10,000 customers, validating our innovative approach. We work daily on keeping it up-to-date and fresh with new content.

The official Ark theme website is http://arktheme.com/ and you can purchase a license at https://themeforest.net/item/the-ark/19016121.

Full website development for Topheizung AG

Full website development for Topheizung AG
Patrik runs a heating renovations company in Switzerland and they needed a responsive, highly converting and fast website as a cornerstone for their business.

We built it on top of our Ark theme and you are more than welcome to see the direct result at https://topheizung.ch/. We have also assisted him with creating a highly customised form/questionnaire for generating leads at https://topheizung.ch/heizungsrechner/.

Real estate listings API

Real estate listings API
Jarmo’s client is in real estate business. He is managing the properties using 3rd party real estate server and wanted to have the listings mirrored on his website as well. We did the full API integration with his real estate provider and created a self-updating listing of the properties on his website.

Premium real estate listings behind a paywall

Premium real estate listings behind a paywall
Ryan’s client wanted a system where house and apartment owners could post their real estates for rent. Where users could send reactions to property owners, but only after paying an unlocking fee. Ryan took care of the design and we have created the custom backend functionality.

Custom LearnDash+WooCommerce plugin

Custom LearnDash+WooCommerce plugin
Jason wanted to limit his LearnDash courses only to max 2 attempts per purchase. We have handled this by coding a custom plugin which is co-operating with WooCommerce and LearnDash.

Customising Sensei website

Customising Sensei website
Gabriel is running a learning platform on a Sensei plugin. He needed advanced customisation of the Sensei plugin so it would exactly fit his needs. For example alter the grading system, require users to watch videos before taking tests, generate various reports and certificates, and more. We have rolled up our sleeves and did all the complex work so Gabriel could just focus on his platform.

About me

Majority of my time revolves around WordPress development. In my free time, I really enjoy sports like gymnastics and beach volleyball. I love spending time with my friends on various occasions, mainly connected with good food. I am also a huge book freak, I read perhaps 40 books a year.

Trustpilot Reviews

Trustpilot Trustpilot

Customer reviews

Tom Herudek | FRESHFACE 2018-06-27T16:11:05Z 5
Project rating:

I'm loving Codeable and Thomas. He is very responsive and I love all the communication. It allows me to focus on other things without being worried about what is going on. I trust he is going to take care of it!

Lena Shore
Tom Herudek | FRESHFACE 2020-09-22T09:54:45Z 5
Project rating:

Tom was excellent. He has great knowledge of Wordpress and was very helpful in solving my problems. Looking forward to working together again in the future.

Tim Ankers
Tom Herudek | FRESHFACE 2020-09-16T19:52:06Z 5
Project rating:

Tom has been outstanding on this project. Fantastic communication and 1st rate in resolving the issue. I hope we will work together again soon.

Matthew Tennant
Tom Herudek | FRESHFACE 2020-09-13T22:54:22Z 5
Project rating:

Tom was everything I looked for in a developer. He took the time to ask questions from every angle to ensure he understood my task. He was professional and polite and worth every penny. Definitely recommended, he is my first pick for future projects!

Rando Martins
Tom Herudek | FRESHFACE 2020-09-10T12:02:11Z 5
Project rating:

Great working with Tom, Prompt response, clear communication and overall satisfied, highly recommend him for complex WordPress website issues.

Dinesh Potluru
Tom Herudek | FRESHFACE 2020-08-27T10:05:07Z 5
Project rating:

Lena Shore
Tom Herudek | FRESHFACE 2020-08-24T09:36:20Z 5
Project rating:

Very helpful and detailed advice

Nigel Rawlins
Tom Herudek | FRESHFACE 2020-07-28T18:44:50Z 5
Project rating:

It has been a pleasure working with Thomas on our optimisation project. Thomas is incredibly knowledgable, professional and a good communicator. Would happily work with him on our next project. Thanks!

Scott Mooney
Tom Herudek | FRESHFACE 2020-07-17T09:51:15Z 5
Project rating:

Lena Shore
Tom Herudek | FRESHFACE 2020-07-17T08:12:33Z 5
Project rating:

Lena Shore
Tom Herudek | FRESHFACE 2020-06-18T18:03:06Z 5
Project rating:

Thomas is technically skilled and very knowledgable about hosting enviornments and speed optimisations. He is easily the most knowledgeable freelancer i have encountered. Not only that, he is professional and very generous with his knowledge, willing to share valuable information even before starting the project. I really appreciate his honestly and transparency as well. Will definitely seek his help again.

Terry Tan
Tom Herudek | FRESHFACE 2020-06-17T09:29:24Z 5
Project rating:

Thomas saved our ass! Couldn't be more thankful. Honestly!

Philipp Maria Königs
Tom Herudek | FRESHFACE 2020-06-05T18:43:33Z 5
Project rating:

Thomas was extremely patient with me and did a great job. I will be hoping to work with him again in the future. Thanks!

Kyle Smeback
Tom Herudek | FRESHFACE 2020-06-04T08:19:22Z 5
Project rating:

This was a very pleasant experience! So professional and fast. Thomas is an awesome communicator. I highly recommend working with him. Really a 5-star experience. Thank you Thomas!

Davy Rosiak
Tom Herudek | FRESHFACE 2020-05-19T11:22:07Z 5
Project rating:

I had great experience with Thomas. He was honest up front about what he could and could not guarantee and communicated very well. The final deliverable was as expected and my firm is extremely happy with his work. Looking forward to working together in the near future!

Brett Kogel