I love helping people. This could be through just talking, sharing ideas, but also actually providing the solution.

Expect me to dig in, ask questions, and quite possibly come up with a spin to the original problem. I learned to use my coding, analysis and interpersonal skills to get to the ‘question behind the question’.
I believe this will get you the desired project output, through maximizing the effect on your day-to-day business and processes.
Often by making things simpler, it can also improve the overall understanding and help lower long term costs of ownership.

These approaches helped me to successfully build many different websites for clients from 1997 onwards. Being a business owner myself for 12 years (boutique website agency, 10-15 people), got me a lot of knowledge on bookkeeping, contracts, fiscal/tax and employment matters too.

If you think I can be the person to help you, hire me on Codeable.


After using bespoke CMS tools for a decade I discovered WordPress in 2009. That solution quickly became my go-to tool for building websites. In the years that followed, I was able to contribute back to the core software with some small refinements.

Pre Web development

Before I pivoted my professional career towards web development, I was a Research Analyst in the field of Molecular Biology. Being a computer fanatic from the Commodore 64 / Amiga era onwards, this eventually drove me towards my current career path, and I never looked back.

Personal live

Together with my wife and our two girls (9 and 11), we live in Amsterdam, The Netherlands.

Customer reviews

Ruud Laan | 6th-Avenue 2020-04-01T12:00:31Z 5
Project rating:

Ruud replied quickly to my inquiries and proved to be a knowledgable expert. The loading time of our website was improved significantly.

Bastiaan Bijl
Ruud Laan | 6th-Avenue 2020-03-31T11:47:41Z 5
Project rating:

Sebastian Würfl
Ruud Laan | 6th-Avenue 2020-03-29T16:08:58Z 5
Project rating:

Simon Lundgren
Ruud Laan | 6th-Avenue 2020-03-26T13:14:28Z 5
Project rating:

Bastiaan Bijl