I love helping people. This could be through just talking, sharing ideas, but also actually providing the solution.

Expect me to dig in, ask questions, and quite possibly come up with a spin to the original problem. I learned to use my coding, analysis and interpersonal skills to get to the ‘question behind the question’.
I believe this will get you the desired project output, through maximizing the effect on your day-to-day business and processes.
Often by making things simpler, it can also improve the overall understanding and help lower long term costs of ownership.

These approaches helped me to successfully build many different websites for clients from 1997 onwards. Being a business owner myself for 12 years (boutique website agency, 10-15 people), got me a lot of knowledge on bookkeeping, contracts, fiscal/tax and employment matters too.

If you think I can be the person to help you, hire me on Codeable.


After using bespoke CMS tools for a decade I discovered WordPress in 2009. That solution quickly became my go-to tool for building websites. In the years that followed, I was able to contribute back to the core software with some small refinements. https://profiles.wordpress.org/ruudjoyo/

Pre Web development

Before I pivoted my professional career towards web development, I was a Research Analyst in the field of Molecular Biology. Being a computer fanatic from the Commodore 64 / Amiga era onwards, this eventually drove me towards my current career path, and I never looked back.

Personal live

Together with my wife and our two girls (9 and 11), we live in Amsterdam, The Netherlands.

Customer reviews

Ruud Laan | 6th-Avenue 2020-04-23T06:55:30Z 5
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Very responsive, fast and an expert in his field.

Markus Land
Ruud Laan | 6th-Avenue 2020-04-20T11:21:52Z 5
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Ruud is great to work with; he was able to troubleshoot our issue and offered a clear explanation of what the issue was and how it would be resolved. We would definitely work with him again!

Kenneth Shultz
Ruud Laan | 6th-Avenue 2020-04-08T13:57:26Z 5
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Highly recommended. Have worked on multiple projects with Ruud, and so far, he has exceeded the expectations every time. Will surely come back to him when we have a new WP-related project.

Bastiaan Bijl
Ruud Laan | 6th-Avenue 2020-09-30T01:38:10Z 5
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Ruud is an extremely talented and conscientious developer. Thank you!

Dan Ponivas
Ruud Laan | 6th-Avenue 2020-09-14T10:22:05Z 5
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Ruud helped me see more clearly on the project. I am very happy to have been able to resolve these problems and to have found an available and attentive worker.

Anne Sevellec
Ruud Laan | 6th-Avenue 2020-09-11T11:28:33Z 4
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Excellent service and very professional.

Denis OMahony
Ruud Laan | 6th-Avenue 2020-09-08T15:01:52Z 5
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Dennis van de Weerd
Ruud Laan | 6th-Avenue 2020-09-08T15:00:56Z 5
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Dennis van de Weerd
Ruud Laan | 6th-Avenue 2020-08-21T15:33:31Z 5
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Good job, fast and strong. Nice ideas and approche. Thanks Ruud !

Ruud Laan | 6th-Avenue 2020-08-19T15:39:32Z 5
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I had a really pleasant experience working with Ruud. Communication was great and he made sure I understood the solution. Thanks again

Rasmus R-Pedersen
Ruud Laan | 6th-Avenue 2020-08-03T15:29:29Z 5
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Simon Lundgren
Ruud Laan | 6th-Avenue 2020-06-03T14:52:55Z 5
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Quick to reply. Helpful within the very limited budget. Problem seems to be solved within the required reach of this project.

Mark de Rijk
Ruud Laan | 6th-Avenue 2020-06-02T15:52:29Z 5
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Great communication and result of the project - thanks a lot!

Markus Land
Ruud Laan | 6th-Avenue 2020-05-01T09:41:31Z 5
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Ruud was top! Quick response, easy to communicate. Happy client here!

Wilko Klerk
Ruud Laan | 6th-Avenue 2020-04-16T15:56:34Z 5
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He's good at what he does, and was very helpful in helping me understand what was going wrong with my site.

Vaughn Brathwaite