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I can improve your online shop performance

At the end of the day, increased shop performance means more sales, but to be a bit more specific, let me break this down into sections of how to get there:

  • Google PageSpeed
  • Google Search rank
  • Sales conversion
  • Customer engagement
  • External service integration

Google PageSpeed

Silverscreen Tours product page

When optimising your shop for page speed, I first look for low hanging fruits: unnecessary plugins, enabling page caching, minifying CSS and JS files and proper image sizing, encoding (webp) and lazy-loading. If you’re targeting an international audience, I also recommend using a content delivery network (CDN). In most cases, one or two good plugins and a few tweaks will improve your PageSpeed desktop score to about 60 – 80 (average), the mobile score will typically be around 15 points lower.

Getting a good (90 – 100) PageSpeed score for desktop and especially mobile requires more effort. Many themes, plugins and page builders bloat your site with fonts, styles and scripts. Google PageSpeed doesn’t approve of that at all.

So, how to pass the PageSpeed tests for “Remove unused CSS”, “Remove unused JavaScript”, “Render-blocking resources”, “JavaScript execution time” and “Minimize main-thread work”?

Well, basically by removing fonts, styles and scripts from your site, possibly also large JS libraries like jQuery. Sounds easy? Unfortunately, this usually requires theme and plugin customisation and sometimes the development of a tailor-made theme and/or plugins for your business.

How I can help you improve your Google PageSpeed

  • PageSpeed check and quick fixes
  • Enabling CDN for your shop
  • Theme customisation or development (optimised for WooCommerce)
  • Plugin customisation or development

Google Search rank

Silverscreen Tours product page

How I can help you improve your Google Search rank

  • SEO plugin setup and customisation (Yoast, etc.)
  • Implementing SEO best practises
  • Setting up Google Analytics e-commerce tracking
  • PageSpeed optimisation (see the first section)

Sales conversion

Silverscreen Tours product page

When prospects first visit your online shop, make sure they immediately feel at home. Great responsive design, usability, visuals and copy will get you a long way.

If you’re targeting an international audience, offering our products in the user native language and local currency will increase conversions even more. While the plugin WooCommerce Multilingual takes care of the heavy lifting, I can help you with setup and customisation.

You might also consider creating your own tailor-made theme to glue all the elements on your (product) page to a seamless user experience. To convert a prospect into a paying customer, I always take extra care to streamline the check-out and payment process.

How I can help you improve your sales conversion

  • WooCoomerce setup and customisation
  • Implementing custom designs, image galleries, sliders, forms, etc.
  • PageSpeed optimisation (see the first section)
  • Setting up multilingual and/or multi-currency shops
  • Theme customisation or development (optimised for WooCommerce)
  • Plugin customisation or development

Please note that I’m not a designer by trade, but I have vast experience in implementing layouts from professional designers.

Customer engagement

Silverscreen Tours product page

How I can help you improve customer engagement

  • Social media integration
  • Setting up automated mailings, review requests, etc.
  • Setting up customer support. forum, Q&As, etc.
  • Plugin setup and customisation

External service integration

Usually, you want to connect your shop to external services like payment providers and mailing services. There are many useful plugins for this, and I can help you set them up for your shop.

Zapier is an excellent platform for creating automated workflows spanning multiple systems. Would you like to transfer your orders to your accounting software or add them to a spreadsheet on Google Drive automatically?

If existing plugins or Zapier workflows don’t cover your business needs, I’ll be delighted to create an API connection to the external service of your choice with REST (or SOAP if required). Or let other systems connect to your site using the WP REST API.

In case you’re working with external booking systems like Bokun (Tripadvisor), FareHarbor, Checkfront, TourCMS, Rezgo or Rezdy, I can get your shop connected for automated availability checks and bookings.

How I can help you integrating external services

  • Setting up plugins for payment, mailings, accounting, etc.
  • Zapier workflow integration
  • Connecting to external shop or booking systems
  • Custom API integration

About me

I’m brand new here at Codeable, but I have 25 years of professional experience building websites, online shops and e-commerce solutions for small, large and international businesses, including Siemens and McDonald’s.

More importantly, I always approach new projects by listening very carefully to my clients to develop reliable solutions that solve actual business needs.

Born and bred in Norway, I’ve been living in Germany for many years now and speak English, German and Norwegian. I’m very much looking forward to working with you!


Customer reviews

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Professional expert

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Per has done a great job. He responded quickly to questions and implemented everything promptly.

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Another very productive consultation which has allowed us to progress with our project, thanks Per and Codeable!

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Per spent some time preparing for our consultation and is clearly very experienced which Wordpress plugins and php & html coding. The session exceeded our expectations and we would definitely recommend him and we will be calling on his skills very soon.

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Per knows what he's doing. There are a lot of developers who talk big and I've been disappointed by plenty. Per has good technical and business knowledge, and communication with him has been a breeze. He's a rare gem.

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Per is great at what he does very knowledgeable and will do the job correctly every time highly recommend his services. He did an outstanding job speeding up my site.

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