Hi there! My name is Marcel, I’m the owner of Pluginslab, a company dedicated to supporting WooCommerce websites. I’ve been developing for WordPress for over 10 years now, web development for more than 20 and native iOS mobile development for 6. While currently based in the beautiful city of Porto, Portugal, I’ve accumulated a large experience in WooCommerce and e-commerce related websites in general, by developing custom plugins, adjusting themes, implementing full end to end online stores and building web-based and native mobile apps. I’m also very familiar with reporting, inventory management, mailing lists, high-performant e-commerce websites, importing and exporting data from and to APIs, and general e-commerce consultancy.

Let me introduce you to Nuno Areias, working with me for 5 years now. His responsible for most of the backend development as well as for the Android development at our agency. He’s expertise go further into Gravity Forms, Formidable Forms and Ninja Forms, also into Restrict Content Pro, customizing memberships, subscriptions and payment and shipping gateways. As we work together on our projects, you might hear from him as well. Please go easy on him :-).

We are fluent in English, German, Portuguese, and Spanish, I am always available through Skype and have a true commitment to every project we get into.

Our goal is to work on solid, well-thought projects, and build long-term relationships. We want our clients to feel supported and confident about their projects and the technology behind it.


Certified WordPress Expert Developer since May 2016
Certified WordPress Expert Developer since May 2016

These are some of the customization we’ve made while working with WordPress and WooCommerce:

  • Building complete e-commerce based on WooCommerce, B2C and B2B;
  • External APIs integrations;
  • Custom payment and shipping methods in WooCommerce;
  • Implementation of membership solutions;
  • Implementation of cryptocurrencies as payment methods;
  • Bulk import/export data to/from WordPress and WooCommerce;
  • WooCommerce Bookings integrations and customizations;
  • ERP integrations;
  • All sorts of Gravity Forms and Formidable customizations;
  • Site optimizations and bug fixes;

Some Numbers

Additional information

As far as our work at Codeable is concerned, 80% of our new clients return for additional tasks. All our clients have reviewed me with 5 starts and their testimonials can be read further down this page.
We’ve been working on different products of my own, some of them sold to bigger companies, such as iThemes and Liquidweb. We also do a lot of consulting work for bigger e-commerce is driven business locally and internationally.
As a hobby, I like to do photography, shoot videos, fly around with my drone and produce music (drums, guitar, bass guitar, and keyboards). I’m also involved with the local WordPress community where I gave 4 talks for the last 5 years at WordCamp Porto and helped organized 2018’s edition and now WordCamp Europe 2020 in my hometown!

Project Portfolio


Here are some examples of projects I’ve worked for:
https://sim-usa.mobi – complete e-commerce solution based on WooCommerce with theme customization
https://greatiamwear.com – complete e-commerce solution based on WooCommerce
https://foga.co/ – complete e-commerce solution based on WooCommerce and WooCommerce Subscriptions, with a custom box customizer plugin
https://redmarestudio.net/ – customized WooCommerce product pages and checkout experience
https://crustclub.com – payment gateway integration, club membership and WooCommerce customization
https://marigoldsandonions.com – complete e-commerce solution based on WooCommerce
uTrust – creation of a crypto-payment method for WooCommerce


Here are some examples of apps that I’ve built:
Águas de Gaia
iThemes Sales Accelerator
WP Camps
Happy – Health Awareness Prevention

We are 100% committed to every task I take, here are some of the client’s feedback of projects I’ve worked on.

Customer reviews

Marcel Schmitz | Pluginslab 2019-10-28T18:32:24Z 5
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It was a pleasure working with Marcel who is very knowledgeable on WordPress and was able to deliver a site that the client is very impressed with. Marcel is patient and if he was ever frustrated or upset about anything regarding the project we could never tell. True professional.

Winton Wedderburn
Marcel Schmitz | Pluginslab 2019-07-31T13:48:55Z 5
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From the beginning on, when Marcel helped defining what exactly made the most sense to be done, working with him was absolutely great. He quickly found affordable solutions for all of my WooCommerce issues, responded very timely, and came up with smart ideas while he was implementing that made the result better than expected. I can wholeheartedly recommend him. Thanks, Marcel!

Jens Misera
Marcel Schmitz | Pluginslab 2019-06-19T12:54:22Z 5
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Marcel was extremely professional and knowledgeable. HIs communication around scoping of tasks and attention to detail was fantastic and as a UX designer I am pretty picky. Highly recommended. I would work with him again in a heartbeat

shelley armstrong
Marcel Schmitz | Pluginslab 2020-06-28T08:01:33Z 5
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Marcel is magic

Andre Lamprecht
Marcel Schmitz | Pluginslab 2020-06-26T14:16:54Z 5
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LaDonna Hilton
Marcel Schmitz | Pluginslab 2020-04-17T17:54:03Z 5
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Jeff Funkhouser
Marcel Schmitz | Pluginslab 2020-04-08T16:15:32Z 5
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Great expert, helped a lot!

Martinho Cruz
Marcel Schmitz | Pluginslab 2020-04-06T05:24:16Z 5
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Andre Lamprecht
Marcel Schmitz | Pluginslab 2020-03-26T12:19:04Z 5
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Laura Dawaf
Marcel Schmitz | Pluginslab 2020-03-25T07:57:30Z 5
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Always a pleasure working Marcel. Knowledge and patient with the client and always adding value to the client.

tongai Ndoro
Marcel Schmitz | Pluginslab 2020-03-14T17:34:31Z 5
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John Bishop
Marcel Schmitz | Pluginslab 2020-03-06T15:43:36Z 5
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Deordis Taylor
Marcel Schmitz | Pluginslab 2020-02-24T19:01:08Z 5
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Shannon Shaffer
Marcel Schmitz | Pluginslab 2020-02-24T19:00:32Z 5
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Shannon Shaffer
Marcel Schmitz | Pluginslab 2020-02-24T01:11:24Z 5
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