I’m Lucian Florian, a USA based Web Designer and WordPress Developer with a real zeal for building websites that generate results. I provide custom Web Design, SEO and WordPress development for SMBs and agencies across the USA. I have successfully ranked clients on the first page in Google and built websites that increased conversions. I’d be happy to help you next!
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I can help you with the following:

  • UI / UX Design
  • SEO (Organic and Local)
  • CRO – Conversion Rate Optimization
  • Speed Optimization / Performance Improvement
  • Custom WordPress Development
  • Theme / Plugin Installations and Customizations
  • Divi theme Development (I own a Lifetime Developer License that my clients can use)
  • Elementor Page Builder + Wp Astra theme
  • WooCommerce Stores
  • Website Migrations
  • Hacking Removal and Security Enhancements


Michael Graves & Architecture. Custom theme development for a worldwide leading architecture and design firm.


Michael Graves Award Winning Design & Architecture Agency
WordPress Theme development + Custom work is done in collaboration with their talented in-house designers. We have used a premium theme as a starter, however, most sections use custom code. The custom coding features advanced jQuery/CSS functionality. Visit Site

Let’s Talk About Cost. Microsite for a large medical corporation


WordPress Custom Theme development that features a custom Quiz, Charts, animations, and custom API work. Visit Site


Carter’s My Plumber. 25% Increase in revenue 6 months after the new site launch and ongoing SEO work.

I have helped this plumbing company achieve record sales using conversion rate optimization techniques along with an ongoing SEO strategy. I was in charge of the research, design and development aspects.



View more samples of my work.


Stonebridge Ranch – Stonebridge Ranch is a large HOA in Texas that manages over 36,000+ residents. I was in charge of user persona development research, SEO keyword research, UI/UX design, and Development. We decided to build the site using Divi theme so the client can easily make content and layout adjustments. The site was built with mobile users in mind. It has an advanced site search functionality and events functionality. Visit Site


E15 Group – E15 Group is an analytics company in Chicago. I have helped redesign their site using a modern approach.


LBAW – The purpose of the Latina/o Bar Association of Washington is to represent the concerns and goals of Latino attorneys and the Latino people of the State of Washington. I have provided custom design and Divi WordPress theme development. Visit Site


Rachel’s Network – Non-Profit Organization – Custom UI/UX Design and Divi Theme Development Visit Site


Codeable Redesign Concept – Redesign concept for the current site Codeable. Some of the ideas may be used in an upcoming redesign. I’ve put together the copyrighting and UI/UX design.


Rank + Rally – Website design and WordPress Divi theme development for a Chicago-based branding agency. Visit Site


Wild Earth Allies – UI/UX Design + Divi Theme Development. The website was created for a large non-profit organization that protects wildlife and habitats. Visit Site


Spectrum CNC – Website Design and WordPress Divi development for a Machine Tool Industrial site. Visit Site


Mari Harsan Studios – Website Design and custom theme development for a highly featured wedding photographer and videographer small business. After our combined SEO efforts, they now rank on the first page for “Wedding Cinematography in Washington DC”. Visit Site


FLDtrace – This is my own portfolio if you’d like to learn more about my services. Visit Site


What Other Clients Say About Me



Like what you see? We’ll make a website work for you too! Hire Me Now!

Customer reviews

Lucian Florian 2018-10-16T17:59:59Z 5
Project rating:

Hired Lucian to design and build a new website for my company. He was an absolute pleasure to deal with from start to finish. His knowledge and experience is evident! His communications throughout the process were second to none! Very quick to address any issues during building, staging & launching. He took time to explain and recommend things. Impeccable customer service! I would definitely recommend Lucian!

Michael Kates
Lucian Florian 2017-10-18T21:10:07Z 5
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Lucian stepped in and did a most comprehensive audit for my blog, catching errors that nobody else has done in a long time. And he did it in record time. Plus, he gave me a whole list of options, breaking down subsequent tasks in budget-friendly phases, so I can spread it out over a planned timeframe. There are not many who would go over and above to do this!

Anubha Charan
Lucian Florian 2017-05-18T18:35:27Z 5
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Very thorough with research and planning. Very organized in approach to get the best website layout, and call to action. Lucian's goal is to develop a results driven website. He is very responsive, and has a quick turn around for development. He has a creative eye that compliments the research he does to develop a site. I highly recommend Lucian, and I am very pleased with the results of our new design.

Lisa Carter
Lucian Florian 2018-12-10T22:44:04Z 5
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Bernard Brody
Lucian Florian 2018-12-03T14:29:54Z 5
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Jacob Solomon
Lucian Florian 2018-12-01T13:11:09Z 5
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Working with Lucian is always seamless. He understands the needs, communicates with clarity so a non-techie fully gets what needs to be done and always gives solutions. I will continue to ask for Lucian for all site needs!

Anna Cope
Lucian Florian 2018-11-28T18:35:08Z 5
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Lucian is a true professional! Highly recommend, will use for many future WordPress projects to come.

Bryan Jurus
Lucian Florian 2018-11-12T17:38:20Z 5
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Peter O'Malley
Lucian Florian 2018-10-29T20:22:37Z 5
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Lucian was able to quickly put together a thorough SEO audit of our site, and was very responsive with all questions we had.

Cody Snyder
Lucian Florian 2018-10-24T21:28:11Z 5
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Lucian was extremely thorough in his plugin audit of our website. His efforts reduced our page load speed by nearly half, amazing results given the timeline and turnaround. We would highly recommend him for future projects.

Andrew Keaveney
Lucian Florian 2018-10-03T22:32:13Z 5
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Fantastic work, Lucian is detail oriented and very responsive.

Chris Adams
Lucian Florian 2018-09-24T14:11:36Z 5
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Matthew Worthington
Lucian Florian 2018-09-20T14:12:24Z 5
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Adam Watson
Lucian Florian 2018-09-11T11:42:57Z 5
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Matt Hrovat
Lucian Florian 2018-08-18T16:04:00Z 5
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Mike Shell