Hi There, I’m Justin!

I’m a full stack web developer, systems administrator and a passionate problem solver with 2 decades of experience. Simply put: I make websites faster, fix pesky bugs, accelerate web servers, build plugins and develop functional websites and web applications.

When you work with me, I’ll take the extra steps to learn about you, your business and its goals in order to tailor solutions to promote your success.

Watch my Changing Lives Interview to get to know me better!

Changing Lives


  • Tailored WordPress Performance Optimization
  • Custom Web Server Configuration for Blazing Fast Speeds
  • No Downtime, Verified Website Migrations
  • Website & Server Diagnosis & Troubleshooting
  • Custom Plugin Development
  • Extending & Modifying Existing Plugin Functionality
  • Results Driven Website & Web Application Development
  • Website Maintenance, Management & Security

Website Optimization

The time it takes your website to load affects your bottom line. Studies show users abandon websites that aren’t quick to load and that faster loading websites convert more sales, reduce bounce rates and generate more long term readers. With mobile traffic increasing at a daily rate, website optimization is more important than ever.

Every website can benefit from speed optimizations and it is my mission to help you get the fastest website possible.

We’ll work together to asses the needs and requirements of your website and your business and then come up with a plan to optimize page loading speeds. There is no “one size fits all” solution, as optimization strategies differ based on the configuration and nature of your website. Whether you have an eCommerce site that is losing sales due to slow loading times or a blog that needs to hold onto more readers, we’ll get you to where you need to be.

Optimization Case-Study

Melissa came to me with loading times of 9.64 seconds and she was getting regular complaints about the speed of her website. After assessing the goals and future plans of her website, I got to work improving her performance and the before and after results speak for themselves:

Page Load Time reduced by 93.15%!
Page Size reduced by 61.29%!
Number of Requests reduced by 50%!


Although the metrics from speed testing websites are a great tool to judge improvements, their results don’t always paint the full picture. Some metrics are much more important than others and it’s important to target areas that give visible speed increases to your website.

Get in touch now to start optimizing your website!

Server / VPS Optimization and Tuning

A fast website starts with the server it is hosted on, coupled with a tried and tested configuration. I can help your website or application outperform the competition.

Experience with multiple VPS providers: Linode, Digital Ocean, Vultr and AWS.


If your website or server is displaying error messages or something just isn’t acting like it should, I can help diagnose the issue for you and offer solutions for a fix.

All inclusive troubleshooting for databases, plugins, themes or server issues.

Plugin Customization / Custom Plugin Development

Have a plugin that doesn’t do quite what you want it to or an idea you need brought to life?

Get your well commented, expert tested plugin made right here.

Justin Frydman Codeable Expert Vetting Team Badge nowidth

Customer reviews

Justin Frydman 2018-01-12T22:40:58Z 5
Project rating:

Justin was the most knowledge person I've come across when it comes to Wordpress performance. He also wasn't dogmatic about his approach - he listened to what our kind of site was about, what our objectives were and custom delivered an implementation that made our particular setup the fastest. Oh and the results speak for themselves - 80% faster page loads. If you at all have the sense your site could be fast, just hire Justin already!

Scott Edwards
Justin Frydman 2017-09-09T02:43:28Z 5
Project rating:

This guy is the real deal. He hustled to help me meet out in a pinch and worked after hours to make sure I met my deadline. Thank you thank you, Justin. Well done!

Mike Moran
Justin Frydman 2017-08-25T01:24:08Z 5
Project rating:

I feel like he genuinely cares about what I'm trying to fix and, once again, went above and beyond what was expected.

Melissa Ransdell
Justin Frydman 2017-03-05T18:00:54Z 5
Project rating:

Working with Justin has been amazing. In truth he's been the most professional developer I ever worked with. And I worked with a few.I needed someone to optimize my WP website for speed since better speed=better user experience. Justin prepared a plan and explained everything he intended to do. He comes off as a real expert on Wordpress. This is something a lot of developers fail to do with this level of detail.From the beginning to the end of the project he held strong communication about what he was doing. This is something most developers fail to do.In the end Justin managed to get great speed gains, better than I was expecting in the beginning, and I'm very happy with the results.Another great thing about working with Justin is getting a highly detailed report about what he did, why he did it and what needs to be done to keep things optimized.Overall, I can't recommend him more, if you need someone who knows his stuff and acts with professionalism not found elsewhere, give your work to Justin.

Matija Ferjan
Justin Frydman 2017-02-15T17:57:58Z 5
Project rating:

Justin is fast and knows exactly what he is doing. He also offered great advise regarding performance and hosting

Ross O'Donovan
Justin Frydman 2017-01-25T21:58:15Z 5
Project rating:

Justin was able to quickly identify what the issue was with our site, and it was fixed within just a few hours. Additionally, he helped me troubleshoot a problem where the site seemed to revert to the old issues and code once the fix was in place. My organization doesn't have any web developers on staff, and we would have spent a lot of time trying to troubleshoot this issue - probably without getting anywhere. This was a huge time and effort saver for us!

Elizabeth Otto
Justin Frydman 2017-01-25T16:51:13Z 5
Project rating:

Justin was fantastic. Quick and efficient and was very helpful with explaining the issues he came across as well. He also even found a couple of extra bugs that required correcting. Nailed it!

Erik Kerr
Justin Frydman 2017-01-06T00:09:38Z 5
Project rating:

Justin was excellent to work with. Communication was terrific, and he was committed to seeing the job through to completion...even after uncovering some new issues unrelated to but influencing the task at hand. I would work with him again and recommend him highly.

Michael Conlin
Justin Frydman 2016-12-15T22:30:36Z 5
Project rating:

Justin helped me navigate which hosting solutions might be best for me and my clients. Was very thorough and demonstrated excellent understanding of the different options. Very helpful!

Ross Phillips
Justin Frydman 2016-12-07T23:22:42Z 5
Project rating:

Justin responded and reacted ridiculously quickly to my cry for help in analysing our website. We've had problems with performance and speed, and Justin went beyond the allocated time to provide us with a report. I expect we'll continue to work together to now fix and improve the site. Thanks again so much!

James Bertram
Justin Frydman 2016-11-29T22:32:07Z 5
Project rating:

My company's site was running slowly and facing potential security issues. I had a concern that the user experience was suffering. Justin was recommended to us by an another developer and so we reached out for some help. Within a week of being connected with Justin, our site is now running WAY faster. He is an extremely fast and efficient communicator, many times getting back to me within just a few minutes. I highly recommend Justin for his expertise, communication and efficiency.

Christopher Dierker
Justin Frydman 2016-11-18T21:45:20Z 5
Project rating:

Justin was so quick at fixing our emergency, he fixed things on our backend we didn't even know needed fixing! A+ for value and quality

Graham Buksa
Justin Frydman 2016-11-18T03:15:19Z 5
Project rating:

Justin went way above and beyond the call of duty with me. He must have zoomed in on how desperate I was when I posted my project as he offered to take a look at my server to see why my site was crashing. I've also been going through a really dry period financially but knew that I had to use someone really smart to figure out why I had been living through a tech nightmare these past few months.I could tell from Justin's skill set that he had what I needed. It took me a while to come up with the money for the bid, which was much lower than the time it took for him to figure out a solution. He spent three extra hours, keeping me informed the whole time.I have other issues on my sites that need work and will use Justin as long as he is willing, one step at a time. I don't code, don't want to learn to code and it is such a huge relief to find someone who is an excellent communicator, has a sense of humor, a spirit of generosity, but who also sets good boundaries. (Hint, hint, don't try to take advantage of his good will! It would not be fair...)And, I have to say that I am really impressed with how Codeable is set up and the tools that we have to work on a project. It's an excellent system! Thank you very much.

Rachel Biel
Justin Frydman 2016-11-18T01:03:29Z 5
Project rating:

It was super easy to work with Justin and he sorted the issue out right away. I would highly recommend Justin for any work and will use him again.

Richard Monty
Justin Frydman 2016-11-17T18:48:15Z 5
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Amazing help and worked super quickly to ensure we wouldn't lose any sales while our checkout system was not working. We were having connectivity issues between our payment gateway and theme and Justin was able to solve it and walk us through what was happening and how / what the solutions were to fix it!

Melissa Portillo