Front end web developer from Belgium 🇧🇪 with 12 years of experience at:
- Full service agencies
- Multinational corporations
- Financial institutions
- Local businesses
I’m available on Codeable for:
- Enterprise-grade WordPress websites
- Custom theme development
- Speed optimisation
- Improving your Google ranking
- General support, error debugging
- Design to WordPress (Sketch, Figma, XD, Photoshop, Illustrator,…)
WordPress ⚡️ speed ⚡️ optimisation
I will help you to improve your website’s page performance. Here’s an overview of the optimisation measures I will apply to your website stack ‘layers’:
Front end (user interface)
- Stop images from loading until they are actually needed.
- Optimise your images by up to 80% and teach you how to do it yourself.
- Enable WebP images to decrease you image’s size even more.
- Preload the most important parts of your pages.
- Load your third party integrations (YouTube, Google Analytics, Facebook pixel, …) in a non-blocking way.
- Compress your pages HTML.
- Smarter web font loading:
- Use Font Loading API and fallbacks.
- Eliminate unused fonts.
- Font compression & subsetting.
- Enable caching: large speed gains at low cost.
- Plugin usage analysis: remove or replace badly performing plugins.
- Database optimisation: a big database makes your website load slowly.
- Theme/template optimisation.
- Hosting analysis: should you move to a better host?
- Apply browser caching.
- Enable gzip/brotli compression.
- Enable http/2.
Enterprise-grade WordPress websites
I use Bedrock or WordPlate to build WordPress websites. These modern development boilerplates allow WordPress to be used in a more professional manner. They add features such as enhanced security, dependency management, simpler configuration, multi-environment deployment capabilities, native webp image conversion and much more.
Creating real value (ROI) with conversions
While speed is always my primary technical concern, I believe conversions should be every website’s #1 priority. Your website should have at least one goal and visitors should be stimulated into performing specific actions to help reach that goal.
Some examples are: finding new leads, receiving estimate requests, increasing subscribers or even selling a product.
I will help you grow your company by making your website work for you!
Extreme WordPress performance
Building extremely fast ⚡️WordPress websites is my specialty. This means I always build lightweight custom themes that use a minimal amount of plugins. Accessibility and technical SEO optimisations are always built in.
If your project uses a moderate amount of 3rd party external resources, I guarantee a Google Pagespeed Insights score of at least 94 on every project. Have a look at a Google Lighthouse audit of my Codeable admission test project:
Why would I need a custom theme?
In short: performance⚡️!
Commercial themes and page builder plugins are designed to appeal to as many customers as possible. This means every single functionality anyone could ever want has been built in. All kinds of assets and files are being loaded, even when they are not needed, and page performance becomes terrible as a result.
Custom themes however allow full control over which assets are being loaded. Every component is custom built and assets are only loaded when needed. Result: lean pages that load ultra-fast.
It should be noted that while a custom theme will most likely have less page components to build a page, that doesn’t mean it is not flexible. Each of my custom themes allows pages to be built with ACF’s Flexible Content Field or Elementor.
Another concern with commercial themes is what will happen when your theme or one of its plugins is no longer being updated? You might not be able to upgrade WordPress and will be looking at extra development costs and possible security issues. Food for thought!
Thank you for taking the time to look at my profile and I hope we can work together sometime soon!
Bob has done an amazing job and got page speed score from less than 60 to more than 90! Thank you for your great work and for your kindness and patience!
Bob responded very quickly even on a sunday! He even gave some extra advise! Thank you and i definitely will get back in touch if a have something else going on for the site
Very responsive! Very talented and great developer!!! Will be using Bob again!
Bob was great to work with. He went above and beyond to successfully finish this project.
Bob's the best. Love working with him.
Bob is an expert in every sense of the word when it comes to WordPress site speed optimization. Honestly, the level of detail, expertise, and his communication is amazing. The results were DRAMATIC. My site was many times faster -- Bob squeezed every bit of performance out of my site he could, and took the time to explain everything he did to me, which was eye opening and educational. Great experience working with him, and would highly recommend. Bob, you'll probably hear from me again! Haha.
Very fast and very efficient, he knows what he's doing. Great experience.
Bob responded promptly and brought significant speed improvements to my page.
Bob is brilliant. Everything we need from a developer is right here: knowledgeable, fast and easy to work with. We will be working with Bob for a long time.
Bob was really professional in handling the tasks and completed all of them in time. Good work Bob.
He was awesome! He responded very quickly to every post. He knew what he was doing and he got my site working much faster. I would definitely use him again.
master-class etiquette and precise fixing on a foreign platform.