About me

Hello, my name is Bob and I’m a front end web developer from Belgium 🇧🇪. In the past 11 years I’ve been working on all types of projects such as campaign websites for full service agencies, financial (bank) websites, e-commerce websites but also tiny websites for local businesses.

Enterprise-grade WordPress websites

All of my WordPress projects are built with Bedrock or WordPlate. These are modern development boilerplates that allows WordPress to be used as a professional platform. They enable features such as enhanced security, dependency management, easier configuration, multi-environment deployment capabilities, (free) webp image conversion and much more.

WordPress performance guaranteed

Building exceptionally fast ⚡️WordPress websites from the ground up is my specialty. This means I always build lightweight custom themes that use a minimal amount of plugins. Accessibility and technical SEO optimisations are always built in.

If your project uses a moderate amount of 3rd party external resources, I guarantee a Google Pagespeed Insights score of at least 94 on every project. Have a look at a Google Lighthouse audit of my Codeable admission test project:

Google Lighthouse audit

Why choose a custom theme?

In short: performance⚡️!

Commercial themes are built to appeal to as many customers as possible. This means every single functionality anyone could ever want has been built in. All kinds of assets and files are being loaded, even when they are not needed, and page performance becomes terrible as a result.

Custom themes however allow full control over which assets are being loaded. Every component is custom built and assets are only loaded when needed. Result: lean pages that load ultra-fast.

It should be noted that while a custom theme will most likely have less page components to build a page, that doesn’t mean it is not flexible. Each of my custom themes allows pages to be built with ACF’s Flexible Content Field or Elementor.

Another concern with commercial themes is what will happen when your theme or one of its plugins is no longer being updated? You might not be able to upgrade WordPress and will be looking at extra development costs and possible security issues. Food for thought!

WordPress speed optimisation

Besides building fast websites from scratch, I can help you improve your website’s page performance. Here’s an overview of the optimisation measures I will apply to your website stack ‘layers’:

Front end (user interface)

  • Image, video and iframe lazy loading.
  • Image optimisation.
  • WebP image conversion.
  • Content preloading.
  • Compress HTML output.
  • Combine Javascript & CSS.
  • Inline critical Javascript & CSS and defer the rest.
  • Load Javascripts via CDN.
  • DNS prefetching.
  • Third-party origin preconnecting.
  • Smarter web font loading:
    • Use Font Loading API and fallbacks.
    • Eliminate unused fonts.
    • Font optimisation.

Back end

  • Enable caching.
  • Plugin usage analysis.
  • Template optimisation.
  • Database optimisation.


  • Hosting analysis (should you move/upgrade?).
  • Improve static asset caching policies.
  • Enable gzip/brotli compression.
  • Enable http/2.

Note: the application of some of these measures depends on your webhost’s configuration.

Conversions and ROI

While speed is always my #1 technical concern, I believe every website’s priority should be conversions. This means guiding visitors into executing certain actions. These actions should translate into some kind of value for your company, for example: finding new leads or increasing subscribers. Working for corporate clients the past 11 years has given me valuable insights on how to improve conversion rates and help your company grow.


I’m available on Codeable for the following services:

  • A-Z WordPress projects
  • Anything front end
  • WordPress theme development
  • Speed Optimization
  • Design to WordPress
  • Web design
  • SEO
  • Accessibility
  • HTML/CSS, jQuery, JavaScript
  • Timber/Twig templating
  • Bedrock, WordPlate
  • ACF
  • Elementor
  • Ninja Forms
  • Contact form 7
  • Events Manager

Thank you for taking the time to look at my profile and I hope we can work together sometime soon!

Customer reviews

Bob Hufkens 2019-10-16T20:34:56Z 5
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Herve Billiet
Bob Hufkens 2019-10-11T14:11:24Z 5
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Very communicative, fast and explained everything thoroughly. Went above and beyond to get best results given what we were dealing with.

Kristina Mitchell
Bob Hufkens 2019-10-01T20:16:43Z 5
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Eoghan Carroll
Bob Hufkens 2019-09-16T09:48:56Z 5
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Johan Garzon
Bob Hufkens 2019-09-12T13:21:22Z 5
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Florenz Klasen
Bob Hufkens 2019-09-11T19:21:30Z 5
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Florenz Klasen
Bob Hufkens 2019-09-10T19:37:43Z 5
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Florenz Klasen
Bob Hufkens 2019-07-17T17:54:37Z 5
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Chris Sutton
Bob Hufkens 2019-07-13T09:24:04Z 5
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Simon GPX
Bob Hufkens 2019-07-03T16:52:03Z 5
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A thorough professional. Clearly knows what he is doing. It was a pleasure working with him.

Richard May
Bob Hufkens 2019-06-27T20:01:44Z 5
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Bob was the first of many support techs to understand the issue. He executed the solution quickly and went on to troubleshoot other issues as well. I will definitely use his services again.

Reid McCall
Bob Hufkens 2019-06-20T18:19:20Z 5
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Bob is a rockstar. He was friendly, fast, and clearly knows his stuff. He improved my site speed immediately and was also mindful of my budget. Would definitely recommend.

Rob Marcereau
Bob Hufkens 2019-06-17T21:45:08Z 5
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Great work on the site. He optimized our site so that it is running the way it should be.Overall what was asked of him was accomplished. Thanks!

Chris Kenny
Bob Hufkens 2019-05-23T14:37:34Z 5
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It was a pleasure to work with Bob and I hope we get to work together again. He has some serious speed optimization skills, explained exactly what he was doing and why, and was consistently responsive. Awesome work, Bob!

Megan Stout