I have been building sites and web apps with WordPress for more than 10 years.

This included 4 years as a lead developer at two of the UK’s best-rated (by The Drum and others) web agencies. During this time, several sites I created won and were nominated for top industry awards, such as the AVA Digital Awards and the Good Web Guide’s Website of the Year.

My specialities include:

  • Managing large WooCommerce product catalogues
  • Data imports and synchronisation from external APIs
  • Integrating order and customer data with CRMs
  • Adding bespoke functionality to WooCommerce and other cart systems
  • Creating user portals and other secure content
  • Advanced forms (such as a multipart form or one that stores data as the user enters it)
  • Architectures for complex content-based sites (i.e. multiple content types and taxonomies)

I am also comfortable with frontend development, able to create bespoke templates with an emphasis on user experience (UX) and accessibility (a11y).

Nice things clients have said about me

Alex really had a very holistic thinking about complex development work he did for Mealtek and on other client work. He would spot problems with specifications he was given and propose better solutions and really take ownership of each project. He would spend careful time mapping out each development, including some very complex algorithm and data manipulation. Conversely, Alex was always extremely fast and accurate at doing basic front-end HTML work. I have not worked with anyone who could code up web pages as fast or as pixel-perfectly as Alex before.
Karl Brandt — CEO, Mealtek Ltd

I have worked with Alex for two years on the creation of our website. We started with the bare bones of an idea and a basic concept that Alex has developed and run with. Alex has gone from building a professional, informative website for Wonderland Memorabilia to adding on further facilities so that our customers can buy from us online. He has recently implemented a voucher redemption system. Alex has always addressed every request, query or idea immediately so that we do not miss a beat during our working day. He has also created our in-house booking systems, which have evolved over the past couple of years and provide a great platform for our bookings team to manage every single customer order. I highly recommend Alex; he has the visual sense, foresight, imagination and skill to truly understand his customers’ requirements and produce what is needed.
Sarah Bourne — Business Operations Manager, Wonderland Memorabilia Ltd

A small sample of my work

Agency / freelance work specified where applicable.

LogoMeUp (2014-present, freelance)

Highly bespoke ecommerce site that includes a custom-build shopping cart supporting multiple variations and logo upload; the product database is derived from an external API that processes supplier data straight into a WooCommerce-friendly format while keeping the WP database free of clutter, allowing the site to offer over 80,000 different SKUs.

Spengle (2018, Hallam Internet)

Super slick product configurator which transitions seamlessly into WooCommerce.

Protrade (2018, Hallam Internet)

Heavily customised WooCommerce experience and deep integration with the company’s bespoke stock management system.

BMet (2016-17, Fifteen Design)

Built course search, course application, open day bookings and interview booking systems, all integrated with the hugely complex Unit-E system by Capita.

LoveMySkin (2016, Fifteen Design)

I built the unique buying journey and frontend templates for this multi-award-winning beauty site.

Customer reviews

Project rating:

Excellent work, Alex was very responsive and easy to talk to. Thank you very much!

Project rating:

I think Alex has been great with communication and problem solving. I'm not very savvy when it comes to coding, so I know that this requires patience working with me. I think he's been been great and very responsive. Love working with him.

Project rating:

Did what we wanted and more. Enthusiastic with high quality work output.