Hello, I’m Alejandro and I run a web development company based in Almeria, Spain.

I have worked as Civil Engineer for 5 years, as an Architect for another 10 years, and now I’m focused on web development for 10 years. I also have experience with native development for iOS (objective-C) and android (Java).


About my work


Main skills

  • Woocommerce custom development
  • Complex plugins development
  • Wordpress based applications
  • ThirdParty API integration
  • Custom API development
  • Theme development
  • Custom Sensei add-ons
  • Custom Gravity Forms add-ons
  • Customization for WP Job manager
  • Advanced Custom Fields


  • Polytechnic University of Madrid -> Civil engineer
  • Polytechnic University of Madrid, University of Sevilla -> Architect

A few recent projects

Archpapers (Digital marketplace integrated with native iOS application. Custom Online reader).

Archpapers iOS
Archpapers iOS

Approve Now (Custom plugin for managing the workflow of leads: projects, notifications, custom dashboard, geolocation, forms…).
Site ApproveNow

Recipes site (New website from scratch for managing recipes, articles, shopping list, favorites… Custom plugin for recipes, ingredients, pairings, products).
Site Recipes
Site Recipes

Gift Fairy (Custom Mix & Match plugin: steps, filters, cart rules, custom message, …).
Site GiftFairy

Lingomod (Workflow for translations, payments, projects, reviews, notifications…).

Sensei plugin customization. Custom course page with videos and lessons, custom widgets, etc.

Sensei plugin customization. Custom plugins for adding extra features for easy workflow at the backend and custom widgets at the front-end.

Norvento (Complete installation, design and configuration, page templates…).

Ferrater (Custom theme + custom projects plugin).
Site Ferrater

Nunas (Custom mix and match plugin. Sidebar with filters. Subscriptions management).

Sushi (Custom Mix & Match solution with drag & drop).

Mangado (Custom theme and plugins. Design).

Ribalex (Custom bookings plugin for boats).

Manduca (Restaurant website).


Customer reviews

Alejandro Pascual 2018-02-28T09:15:17Z 5
Project rating:

In addition to doing a great technical job, Alejandro employs really insightful business thinking when interpreting requirements. I've worked on several projects with him now, and I always feel I get more value than I thought I could because he participates in finalising the functional spec without there being any sense of scope creep. His communications are both speedy and clear. It's an absolute pleasure to work with him.

Valerie Adler
Alejandro Pascual 2017-11-03T17:21:38Z 5
Project rating:

Working with Alejandro was the best!!! In my three years of using freelance Wordpress developers for myself and our marketing agency's clients - I have never met a more clever person! He was able to make our dreams literally come true and created even better solutions than what we asked for. We will be turning to Alejandro for help for many projects to come.

Dhara Vyas
Alejandro Pascual 2017-05-08T17:34:46Z 5
Project rating:

Alejandro is accomplished and very thorough. His work elevated and improved upon the wireframes that I produced. I'm so very happy with the input that I received, as well. Working with Alejandro has been a stellar experience.

Todd Wheeler
Alejandro Pascual 2018-11-19T09:50:28Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual 2018-11-07T12:59:21Z 5
Project rating:

Alejandro is a development rockstar! :)

Jarle Bergersen
Alejandro Pascual 2018-11-06T10:52:10Z 5
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Dietmar Straubinger
Alejandro Pascual 2018-10-17T11:58:45Z 5
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James Wilson
Alejandro Pascual 2018-10-15T11:06:20Z 5
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Always a pleasure to work with Alejandro.

Jarle Bergersen
Alejandro Pascual 2018-10-11T02:50:01Z 5
Project rating:

Alejandro did a wonderful job with our consultation and really took his time to understand the requirements and asking really great questions. We feel very comfortable and confident in proceeding with him on our actual build out. I highly recommend him and thankful we connected.

James Lewis
Alejandro Pascual 2018-10-09T03:40:55Z 5
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Hassan kasujja
Alejandro Pascual 2018-10-01T13:01:57Z 5
Project rating:

If I could I would give im 10 stars but I am limited to 5. Alejandro is really a genius. He solved my issue in no time although it was very complex. I recommend it highly to anyone and for sure I will work with him again.

Cha Dy
Alejandro Pascual 2018-06-29T15:07:30Z 5
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Jarle Bergersen
Alejandro Pascual 2018-05-25T19:46:54Z 5
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I needed an urgent job to integrate a consent tool to comply with GDPR. Alejandro created two custom plugins to write the scripts to the necessary pages. The communication was second-to-none throughout the process and was delivered spot-on time with no downtime. 10/10 and I would have no hesitation to recommend Alejandro for any other project. Thanks

James McGuire
Alejandro Pascual 2018-05-18T14:33:23Z 5
Project rating:

Great first experience dealing with Alejandro!

Joel Vengo
Alejandro Pascual 2018-05-17T13:27:17Z 5
Project rating:

Kevin Hejduk