Hello, I’m Alejandro and I run a web development company based in Almeria, Spain.

I have worked as Civil Engineer for 5 years, as an Architect for another 10 years, and now I’ve been focused on web development for 10 years. I also have experience with Laravel, native development for iOS (objective-C, Swift) and android (Kotlin).


About my work


Main skills

  • Woocommerce custom development
  • Complex plugins development
  • Wordpress based applications
  • ThirdParty API integration
  • Custom API development
  • Theme development
  • Custom Sensei add-ons
  • Custom Gravity Forms add-ons
  • Customization for WP Job manager
  • Advanced Custom Fields


  • Polytechnic University of Madrid -> Civil engineer
  • Polytechnic University of Madrid, University of Sevilla -> Architect

A few recent projects

Archpapers (Digital marketplace integrated with native iOS application. Custom Online reader).

Archpapers iOS
Archpapers iOS

Approve Now (Custom plugin for managing the workflow of leads: projects, notifications, custom dashboard, geolocation, forms…).
Site ApproveNow

Recipes site (New website from scratch for managing recipes, articles, shopping list, favorites… Custom plugin for recipes, ingredients, pairings, products).
Site Recipes
Site Recipes

Gift Fairy (Custom Mix & Match plugin: steps, filters, cart rules, custom message, …).
Site GiftFairy

Lingomod (Workflow for translations, payments, projects, reviews, notifications…).

Sensei plugin customization. Custom course page with videos and lessons, custom widgets, etc.

Sensei plugin customization. Custom plugins for adding extra features for easy workflow at the backend and custom widgets at the front-end.

Norvento (Complete installation, design and configuration, page templates…).

Ferrater (Custom theme + custom projects plugin).
Site Ferrater

Nunas (Custom mix and match plugin. Sidebar with filters. Subscriptions management).

Sushi (Custom Mix & Match solution with drag & drop).

Mangado (Custom theme and plugins. Design).

Ribalex (Custom bookings plugin for boats).

Manduca (Restaurant website).


Customer reviews

Alejandro Pascual (elap sl) 2018-02-28T09:15:17Z 5
Project rating:

In addition to doing a great technical job, Alejandro employs really insightful business thinking when interpreting requirements. I've worked on several projects with him now, and I always feel I get more value than I thought I could because he participates in finalising the functional spec without there being any sense of scope creep. His communications are both speedy and clear. It's an absolute pleasure to work with him.

Valerie Adler
Alejandro Pascual (elap sl) 2017-11-03T17:21:38Z 5
Project rating:

Working with Alejandro was the best!!! In my three years of using freelance Wordpress developers for myself and our marketing agency's clients - I have never met a more clever person! He was able to make our dreams literally come true and created even better solutions than what we asked for. We will be turning to Alejandro for help for many projects to come.

Dhara Vyas
Alejandro Pascual (elap sl) 2017-05-08T17:34:46Z 5
Project rating:

Alejandro is accomplished and very thorough. His work elevated and improved upon the wireframes that I produced. I'm so very happy with the input that I received, as well. Working with Alejandro has been a stellar experience.

Todd Wheeler
Alejandro Pascual (elap sl) 2020-09-15T15:44:13Z 5
Project rating:

Excellent work as usual. Highly recommended!

Justin Walsh
Alejandro Pascual (elap sl) 2019-12-09T15:16:44Z 5
Project rating:

Anitra Larsen
Alejandro Pascual (elap sl) 2019-10-28T13:35:45Z 5
Project rating:

Alejandro is a rock star developer. Plain and simple.

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-07-02T10:52:44Z 5
Project rating:

Jose Antonio de Luis
Alejandro Pascual (elap sl) 2019-06-13T16:13:31Z 5
Project rating:

I love working with Alejandro. I will choose him every time!

Anitra Larsen
Alejandro Pascual (elap sl) 2019-05-07T10:01:18Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-04-26T14:04:25Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-04-15T01:10:33Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-04-12T12:07:51Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-04-03T22:06:32Z 5
Project rating:

Alejandro is my codeable hero!

Chris Aynesworth
Alejandro Pascual (elap sl) 2019-03-18T03:33:46Z 5
Project rating:

Jarle Bergersen
Alejandro Pascual (elap sl) 2019-03-14T11:52:40Z 5
Project rating:

Jarle Bergersen